Welcome to the dynamic and ever-evolving world of printing! As businesses that rely on selling print, staying ahead of the curve means keeping up with current trends and anticipating future shifts in technology options and consumer preferences. For 2025, the technologies to watch include 3D printing as well as traditional commercial printing. The new options will allow you to build a story that resonates with the clients you serve.
Why Is 3D Printing on the Rise?
3D printing, or additive manufacturing, has made a splash far beyond its initial applications, becoming a significant player in the print industry. Unlike traditional printing methods that involve applying ink to a substrate, 3D printing involves layering materials to create three-dimensional objects. This technology has opened new possibilities in many sectors, including the development of custom promotional items. 3D printed products offer an exciting avenue for growth.
Comparing Technologies: 3D vs. Digital Printing
While digital printing continues to dominate traditional print markets—think brochures, banners, and books—3D printing complements this by offering physical products. The main difference lies in their applications. Digital printing is about speed and efficiency in producing flat items, while 3D printing is about creating depth and exploring new product functionalities. Understanding these differences is essential as you look to build a portfolio of options for your clients who may appreciate being able to buy their flat print and companion 3D objects from a single source.
Sustainability: A Core Concern
Sustainability is no longer just a buzzword; it's a business imperative, especially in the print industry. Customers increasingly demand environmentally friendly products, from recycled paper to soy-based inks. The good news is that both digital and 3D printing have paths to increased sustainability. Digital printing reduces waste through precise print runs and on-demand printing. In contrast, 3D printing minimizes material waste by using the amount required to create an object in precise quantities, with little to no by-product.
How Sustainability Changes Customer Demands
As sustainability becomes more critical, customers buying print projects are looking not only for quality and cost-effectiveness but also for environmental credentials. This shift is leading businesses to prefer print partners who can demonstrate a commitment to eco-friendly practices. It's crucial for trade printers to adapt by investing in green technologies and sustainable materials and to communicate these efforts effectively to their clients.
For everyone selling print to clients, the challenge is twofold: integrating new technologies like 3D printing into what you offer clients and being able to talk intelligently about your sustainability policies and strategies. Here are a few strategies to consider:
Educate Your Team and Clients:
Make sure your team understands the capabilities and benefits of both digital and 3D printing technologies. Then, build a talk track for your team so that everyone is on the same page. The key to growing the business is to educate your clients about how choosing sustainable printing options can impact their brand perception and fulfill their goals, no matter what size of business they operate.
Understand Green Technologies:
There are many ways to tell a sustainability story in the print industry. Some of the stories begin with selecting recyclable materials, but you can add to the sustainability mantle by leveraging solar power, defining and following a waste management program focused on recycling, and working to eliminate single-use containers. Help your customers on their path by offering reusable drink containers! Show your clients that you are part of the solution to a more sustainable planet.
Showcase Innovations:
Help your clients showcase how they are part of the sustainability movement and are adopting innovative technologies and practices. Feature clients adopting sustainable print solutions in your marketing to lift your story, too!
The future of the print industry promises change and excitement. From 3D printing to new substrates and embellishment options, exciting developments with the rise of technologies like 3D printing and an increased focus on sustainability help to build a reputation as forward-thinking, environmentally conscious providers. Check out our sustainable options like brown kraft and eco-friendly promo section so you can continue to push the boundaries of what's possible in printing, ensuring a vibrant future for our industry.
