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What is Every Door Direct Mailing, or EDDM?

 

What is Every Door Direct Mailing, or EDDM?

EDDM stands for “Every Door Direct Mail.” Designed to help businesses deploy promotions and advertisements to a targeted area, this U.S. Postal Service program allows the customer to have their mailer hand delivered to every mailbox along chosen routes. EDDM is a cost effective alternative to traditional direct mail that allows you to saturate the market and promote to every household or business:

  • Reach customers at home. Get messages, sales and promotions directly into the hands of your target consumer.
  • No more mailing lists. Let the USPS do the work of creating precise lists to saturate specific areas, saving you the hassle and cost of generating your own.
  • Flexible size ranges. Choose from our diverse selection of size and finishing options that fit into the USPS’s EDDM restrictions for virtually endless marketing possibilities.
  • Full service solution. Ordering online is simple. We even take care of the bundling, paperwork and delivery to the USPS.
 
 
 
 
4over offers 2 EDDM Solutions:  Print Only and Full Service EDDM

 

  • Full Service: our Full Service EDDM solution takes the guess work out of the EDDM process. Select a product, choose your routes, then upload artwork. We’ll take care of the paperwork and delivery.

EDDM FULL SERVICE:

How?

4over’s EDDM Full Service solution allows you to select a product, choose routes with our interactive mapping system and upload artwork. We take care of the printing, bundling and delivery to the USPS, meaning you get to design and deploy hassle-free direct mail campaigns with just a few clicks.

So you and your customers can enjoy the fruits of our labor, while watching your businesses grow. Exponentially.

EDDM Full Service — sit back, relax and let 4over handle, well, everything.

We take care of the complex EDDM process. We fill out the forms, bundle the orders, and delivery

 

EDDM Products!

We’re guessing that most of you guys know about Every Door Direct Mail, or EDDM — the super easy and super cost effective way for your customers to deliver their mailers to every door through the USPS. And by now, you’ve probably been hearing the buzz about 4over’s EDDM Full Service Solution. You know, the one that takes EDDM one step further by handling the paperwork, bundling and delivery, saving you loads of time and guesswork?

For those of you who haven’t tried out these EDDM services, you may be wondering how you’re supposed to figure out which products fit into the USPS’s EDDM size restrictions? Well, we have an easy answer. They’re ALL under Every Door Direct Mail in the Marketing Products section which can be found in the left hand navigation menu on trade.4over.com. There you’ll find Postcards, Flyers and Sell Sheets that only come in sizes and stocks that fit into the EDDM size restrictions, saving you from the headache of guesswork or tons of research. Piece of cake, right?

Want EDDM Full Service? Same deal — simply click on EDDM Full Service on our website, and you’ll be directed right to where you need to go to set up an EDDM Full Service campaign. PLUS, all the right products for the service are there, so there’s no confusion.

EDDM Products are ideal for special promos, sales, can be used to promote candidates for the upcoming presidential election and more. EDDM products are easy to use, and campaigns are easy to prepare for a bunch of reasons, including the fact that you don’t even need to come up with a

mailing list. Rather, you choose your target demographic based on the zip code and off you go! Simple and effective.

EDDM Flyers and Brochures

EDDM Flyers & Brochures from 4over are a curated selection of sizes, stocks and finishes that meet all requirements for the USPS Every Door Direct Mail (EDDM) program. With Print Only service, 4over produces your mailing pieces, with you or your mailing service provider handling route selection, processing, bundling and delivery to the Post Office.

With Full Service, you select your routes and 4over handles the rest: production, processing, bundling and delivery to the Post Office.

EDDM POSTCARDS

EDDM Postcards from 4over are a curated selection of sizes, stocks and finishes that meet all requirements for the USPS Every Door Direct Mail (EDDM) program. Available with EDDM Full Service (where 4over handles all aspects through mailing) or Print Only service (where you handle route selection, processing, bundling and delivery to the Post Office

With EDDM full service post cards, you select your routes and 4over handles the rest: production, processing, bundling and delivery to the Post Office.

EDDM SELL SHEETS

EDDM Sell Sheets from 4over are a curated selection of sizes, stocks and finishes that meet all requirements for the USPS Every Door Direct Mail (EDDM) program. With Print Only service, 4over produces your mailing pieces, with you or your mailing service provider handling route selection, processing, bundling and delivery to the Post Office.

With Full Service EDDM sell sheets, you select your routes and 4over handles the rest: production, processing, bundling and delivery to the Post Office.

 

EDDM SUITE

With EDDM Suite from 4over, you can explain and sell EDDM to your customers as your service – using a customer-friendly, white-label web tool that shows them your branding, not ours! It’s easy to set-up and use – and a FREE service from 4over.

How Does EDDM Suite Work?

The customer-friendly interface is an ideal enviornment for screen share tutorials with your customers:

  • Walk Through Easy Route Selections with Your Customers
  • Explore Diffrent Demographic Information with Your Customers
  • Features Your Pricing and Branding with Your Company Information

Brand Your Page

Upload your banner, logo, and company information, and adjust your mark-ups. 

Set-Up Customer’s Product Selection

Choose from one of our many different USPS approved product combinations:

  • Product
  • Quantity
  • Date

 

 

Select Customer’s Route
Use our interactive mapping tool to explore and choose routes.
  •  Review Different Routes
  • Different Zip Codes
  • Different Demographics

 

Save Customer’s Order

A copy of the order can be found in your 4over shopping cart where you’ll be able to checkout. Once you and your customer have selected their desired routes, click "Save Order." This will generate a summary of the order that can be downloaded for your customer.

 

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