It can be hard to make business cards feel personal in the digital age. We are so used to communicating through emails and social media that it's easy to forget the importance of a physical card. Research has shown that more than half of people (55%) can develop a negative opinion of a company if their business card design is not up to par. So, how can you make sure that your business cards are as relatable as possible? 4over has all the resources you need to update your own business cards and show your customers why they need to update theirs.
Consider these important factors when marketing business cards to your customers:
Why do business cards matter in the digital age?
Despite the rise of digital communication, business cards still have a lot of value. Firstly, it's an easy way to exchange contact information. You don't have to write out your email, phone number, and mailing address every time you meet someone new. Just hand them your card, and they have all the information they need.
Business cards can help make a good first impression. In a world where most people judge you within the first few minutes of meeting you, good first impressions are key! A well-designed business card can help do just that. Business cards are more than just a piece of paper with a name and contact information. They are a physical representation of a representative and the company, and they can make a lasting impression. From basic business cards that can be customized to fit a company’s brand to 4over's signature line of Majestic business cards that make a statement, there are many options to make a business card stand out.
Finally, business cards can serve another critical purpose: they're a tangible reminder of a potential lead or contact. In a world where we can easily lose track of an email address or phone number, having a physical business card to reference is incredibly valuable. If you're a print reseller, business cards should be a staple in your product offerings. Your customers will appreciate the ability to personalize their cards, and you should be able to offer a wide range of options to fit any budget.
How to make business cards more relatable in the digital age?
There is no doubt a fine line between useful and relatable. The challenge lies in helping your customers understand how a useful business card with all the necessary information can also be relatable, easy to understand, and most of all, memorable!
1) Suggest fun, creative designs for business cards: Advise your customers to be creative and come up with a design that reflects their personality or company's branding. If they’re not sure where to start, check out some online templates or hire a professional designer to help them create something unique. Great design is key to making a good first impression. Think about it—would you be more likely to remember a bland, generic business card or a fun, eye-catching one? In today's world, we're bombarded with so much information that it's hard to remember anything. But if you can make somebody's jaw drop with your business card, you're already ahead of the game.
2) Offer high-quality materials: The quality of a company’s business card says a lot about its representatives and the company itself. Using high-quality materials shows an increased level of professionalism and focus on quality. Clients and customers will appreciate receiving a well-made card, and it will help you stand out from the competition.
There are a few things for your customers to keep in mind when choosing materials for their business cards. First, the message they want to communicate. If they’re selling luxury goods or services, using a heavy, luxurious paper stock—like 4over’s signature line of stocks and finishes—will help convey that message. If they’re trying to be eco-friendly, they may want to consider using a natural, eco-friendly option or 4over’s brown kraft paper stock—which features an organic look with natural fibers. And if they’re on a budget, there are many high-quality options available.
3) Suggest photos or illustrations instead of text: The adage "a picture is worth a thousand words" definitely applies to business cards. Using photos or illustrations instead of text can make business cards more memorable and visually appealing. If your customer is a photographer, suggest they use one of their images on their cards. Or, if you have artists looking for business cards, show them how a small illustration that reflects their style is an easy way to show off their work and make a lasting impression. Photos are also a great way to personalize business cards and show off your customers’ personalities or company culture. When choosing photos or illustrations for business cards, it’s important that they are high quality and relevant to the company industry or niche.
4) Use QR codes: QR codes are small, square barcodes that can be scanned with a phone or tablet. When scanned, they open up a web page or contact information. QR codes are a great way to include more details on business cards without taking up too much space. They can be used to direct people to company websites, social media pages, or even online portfolios. If your customer is a freelancer or creative professional, consider suggesting a QR code to showcase their work. It's an easy way for people to see what they do and how to get in touch with them.
5) Incorporate interesting fonts and colors: A well-chosen font can make a business card stand out from the crowd. There are thousands of fonts to choose from, so when your customers take the time and find one that reflects their personality or company branding—it shows! Color is their friend! A splash of color can brighten up any design and help your customers stand out in a sea of black-and-white cards. When using color, advise that it is used sparingly and chosen within a color scheme that reflects their brand.
In short, business cards are essential when it comes to business marketing. Urge your customers to use high-quality materials, interesting fonts, colors, and photos or illustrations to make their cards stand out. And don't forget about QR codes—they're a great way to include more information on a business card without taking up too much space. Business cards from 4over will equip you with all the options your customers need to make a memorable first impression.
4over is always here to help you grow your business and deliver for your clients. And as a trade-only printer and promo provider, 4over will never compete with you—the best measure of our success is yours!
4over LLC is one of the largest wholesale trade printers in the U.S., with multiple production facilities across North America. A trusted source of print fulfillment since 2001, the company helps large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between grow profitable businesses by offering a vast selection of quality products at guaranteed trade-only prices. With capabilities such as gang-run offset, digital, grand format, and promotional printing, plus state-of-the-art equipment, 4over offers every customer savings, selection, and scale. Not yet a 4over reseller? Register Today!
