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Upskill Your Team With Print 101

Are you looking for the fastest path to higher profits and less employee turnover? The answer might surprise you! Employee training is one of the most important investments you can make in 2023, and the evidence shows that it pays off. A study conducted by the Association for Talent Development (ATD) tells us companies that invest in employee learning and continuing education have a 24% higher profit margin than those who don’t prioritize training, but it doesn’t end there. Those millennials we are trying to attract into the workforce, and the GenZers behind them, say that workplace education is vital to them. That same study says that 86% of employees would stay in their jobs if they were offered better training and career development. 

The appetite is there, but how do you provide quality education to both new and existing employees? Where do you find training appropriate for your print environment? How do you build a learning culture that cultivates employees and helps them grow even more valuable? The answer is Print 101 from 4over. And it is free!

What is Print 101?

Many companies want to give their employees more training, more access to education,  more career enrichment, but the challenges are time and costs. We see it noted in LinkedIn Workforce reports where upskilling education and leadership training are popular topics — but time to engage is hard to find. Despite the overwhelming interest in employer-provided upskilling, options have remained limited — until now. 

Recognizing the needs of 4over customers, who sell every type of print, the team at 4over developed a series of print industry educational modules that can get anyone up-to-speed quickly. The new, FREE educational series, Print 101 offers courses available through your 4over portal and contains what you and your employees want. 

The 4over team paid attention to the requests from customers and also took the time to identify the areas where they saw clients struggling. The result is a comprehensive offering that will not only provide the basic education your team needs but also help them identify ways to generate new revenue. 

With Print 101, you can start at the beginning or dive into just what you need to know. In the modules, you will learn the essentials of average markups for print products —  essential understanding for every print shop, no matter what type of print you sell. You may even come away with ideas for new products to add to your catalog.

Another critical element is the process for ordering print. You will learn the most efficient way to specify the print you need and how to ensure that the files you prepare meet the requirements for efficient production. You will become the expert your clients can rely on to ensure that their visions are executed as expected. 

Print industry terminology can be daunting, so 4over identified the essential terms you should know. The terminology is important, especially when talking with your 4over team. Understanding bleeds, types of folds, sizes, and types of paper will help you ensure that the order placed will be executed as you and your customer expect. Knowing the right words is valuable information for new hires in your shop as well as experienced team members. 

Finally, 4over provides help with strategies to sell print. Whether you use 4over to augment your capabilities or use them for every job, this is what you need to know to develop your selling strategy for 2023. The goal is profitability, so spend time in each module to develop a deeper understanding of every element of your print shop. The more you know, the more confident you can be as you work with current and prospective clients. 

The team at 4over is here to help you engage with your clients as you grow your business. Never hesitate to ask questions. No matter how unusual the client request might be, the 4over team can help you navigate to a winning solution.

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at Trade.4over.com

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