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Businesses Benefit With Banners

The last time you drove down the road or walked through a shopping complex, what caught your eye? Odds are high, it was a banner enticing you to stop and explore further. Your customers should use banners to get high visual impact in a cost-effective package. Many types and sizes of banners allow their application and use to fit many environments. Large outdoor banners alert passersby of special events, business hours, grand openings, limited-time promotions, and new products or services. Smaller indoor signs open possibilities to highlight specific products, promotions, and company informationor help customers navigate the venue. Knowing what type of banner is needed starts with asking your customer a few questions.


Creating Impactful Banners

The first step in helping your customers select the perfect banner is understanding the content and messaging. Will the banner be used to introduce a new product or announce a grand opening — maybe it will promote a political candidate or event? Product introduction banners typically require more text and tend to be displayed indoors, but if your client is introducing new farm equipment, sports accessories, or building supplies, the banner may require bolder and larger graphics and text. 


Understanding the ‘When’ and ‘Where’

The second consideration is understanding where and in what context the banner will be used. Consider how the banner will be used and the lines of sight for the best impact. An outdoor banner will need much bolder and larger graphics and text than one used inside. Installation will vary in time and cost depending on indoor or outdoor requirements. Banners can be placed on stands, hung using grommets or d-rings, draped using poles, or attached with adhesives or other fasteners. Also, factor in shipping if the banner is part of events or used in several locations. 


Defining the Life-Cycle Plan

Finally, define the life-cycle plan. Your customer may be able to reuse, recycle, or repurpose the banner. With any option, there are costs and possibly storage considerations for your customer. Your sales team should discuss with your client the longevity options and the costs for removal and reinstallation to find the best option.


Types and Uses of Outdoor Banners

Outdoor banners use materials and printing methods that are resistant to harsh weather, sun exposure, and wind. Teardrop and feather flags are outdoor flags that complement any banner as they dance in the wind and draw attention to any business with a physical storefront. Since they are made of lightweight polyester and mounted on a weighted stand, they can easily be moved and stored for safekeeping.

When size matters, heavier-weight vinyl banners are the go-to to make a BIG statement. 4over’s scrim vinyl banners are printed with durable UV ink in sizes up to 16’ x 150’! These banners can be equipped with many different methods for installation, from tension mounting with grommets, rope, or D-rings to Velcro and pole mounting.

For signs destined for windy outdoor locations, a mesh banner is the best fit. Mesh banners from 4over are a great choice for sporting venues, festivals, and outdoor customer events since the material allows for 37% airflow to help keep the banner safely in place.

Types and Uses of Indoor Banners

Indoor banners make office, retail, and other business spaces more engaging and inviting. Blockout vinyl banners can help promote products and services but can also be used to create visual and physical partitions. These indoor banners are printed on opaque, heavy-weight vinyl, making them ideal for larger indoor retail signs, political marketing, event promotions, and trade shows.

Looking for something lighter weight, less stiff, and easier to ship from location to location? Then polyester-based banners are the best fit. This type of banner is printed using dye sublimation, so the color also remains vibrant over time, making it an ideal choice for repeated uses at events and trade shows.

No matter the venue or type of promotion needed, banners rise to any occasion. Talk to your 4over team about the variety of options available for your clients.

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at Trade.4over.com

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