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What Is Every Door Direct Mailing (EDDM)?

EDDM stands for “Every Door Direct Mail.” Designed to help businesses deploy promotions and advertisements to a targeted area, this U.S. Postal Service program allows the customer to have their mailer hand delivered to every mailbox along chosen routes. EDDM is a cost-effective alternative to traditional direct mail that allows you to saturate the market and promote to every household or business:
  • Reach customers at home. Get messages, sales, and promotions directly into the hands of target customers.
  • No more mailing lists. Let the USPS do the work of creating precise lists to saturate specific areas, saving you the hassle and cost of generating your own.
  • Flexible size ranges. Choose from our diverse selection of size and finishing options that fit into the USPS’s EDDM restrictions for virtually endless marketing possibilities.
  • Full service solution. Ordering online is simple. We even take care of the bundling, paperwork and delivery to the USPS.
 

Two 4over EDDM Solutions:  Print Only & Full Service EDDM

  • Print Only: with our Print Only EDDM solution, you decide how you’d like your orders processed and we’ll determine which sizes and products will work. To process an EDDM order on your own, visit https://www.usps.com/business/every-door-direct-mail.htm.

  • Full Service: Our full-service solution takes the guesswork out of the EDDM process. Select a product, choose your routes, and then upload artwork. We’ll take care of the paperwork and delivery.

How Does Full Service EDDM Work?

4over’s EDDM Full Service solution allows you to select a product, choose routes with our interactive mapping tool, and upload artwork. We take care of the printing, bundling, and delivery to the USPS, meaning you get to offer, design, and deploy hassle-free direct mail campaigns for your customers with just a few clicks.

• Simplified EDDM design using our print templates with included white label endicia

• All-in-one pricing that includes postage and printing

• Send upto 50,000 mailings for true area saturation


What Are 4over's EDDM Products?

We’re guessing that most of our customers know about Every Door Direct Mail, or EDDM — the super easy and super cost-effective way for your customers to deliver their mailers to every door through the USPS. And by now, you’ve probably been hearing the buzz about 4over's EDDM Full Service Solution. You know, the one that takes EDDM one step further by handling the paperwork, bundling, and delivery, saving you loads of time and guesswork?

For those of you who haven’t tried out these EDDM services, you may be wondering how you’re supposed to figure out which products fit into the USPS’s EDDM size restrictions. Well, we have an easy answer. They’re ALL under Every Door Direct Mail in the Direct Mail Services section which can be found in the top navigation menu on 4over.com. There you’ll find postcards, flyers, half-folds, and sell sheets that only come in sizes and stocks that fit into the EDDM size restrictions, saving you from the headache of guesswork or tons of research. Piece of cake, right?

Want EDDM full-service? Same deal — simply select the products labeled full service on the EDDM page. 

EDDM products allow you to differentiate your business and offer your customers marketing options for special promos, sales, and the opportunity to spread the word about candidates for any variety of elections. EDDM products are easy to use, and campaigns are easy to prepare for a bunch of reasons, including the fact that you don’t even need a mailing list. You simply choose the target demographic based on the zip code and off you go! Simple and effective.

 

EDDM Flyers and Brochures

EDDM flyers & brochures from 4over are a curated selection of sizes, stocks, and finishes that meet all requirements for the USPS Every Door Direct Mail (EDDM) program. With print only service, 4over produces your mailing pieces, with you or your mailing service provider handling route selection, processing, bundling, and delivery to the post office.

 

EDDM Postcards

EDDM postcards from 4over are a curated selection of sizes, stocks, and finishes that meet all the requirements for the USPS Every Door Direct Mail (EDDM) program. Available with EDDM full-service (where 4over handles all aspects through mailing) or print-only service (where you handle route selection, processing, bundling, and delivery to the post office).

 

EDDM Sell Sheets

EDDM sell sheets from 4over are a curated selection of sizes, stocks, and finishes that meet all requirements for the USPS Every Door Direct Mail (EDDM) program. With print-only service, 4over produces your mailing pieces, with you or your mailing service provider handling route selection, processing, bundling, and delivery to the post office.

 

EDDM Half Folds

EDDM half folds from 4over allow your customers even more advertising real estate and stand out in mailboxes! They're available in a variety of sizes, stocks, and finishes and are the perfect product for your customers when it comes to spreading the word about their new business, promotions, event, and more. Available in print-only service, 4over produces your mailing pieces, with you or your mailing service provider handling route selection, processing, bundling, and delivery to the post office.

 

EDDM Is Good for Your Business

Every Door Direct Mail (EDDM) is a cost-effective way for businesses to reach potential customers in specific neighborhoods—no mailing list required. With EDDM, your customers can target entire ZIP codes or carrier routes, making it an easy, affordable way to promote local businesses, seasonal offers, grand openings, and more. Adding EDDM to your product lineup opens the door to new revenue streams while helping your customers drive results with high-impact direct mail campaigns.



Partnering With 4over Makes All the Difference

At 4over, we make offering EDDM simple and stress-free. From high-quality postcard printing to expert guidance and seamless order processing, we help you deliver top-notch service to your customers every step of the way. When you partner with us, you’re not just adding products—you’re gaining a trusted trade partner who’s committed to helping your business grow, one mailbox at a time.

 

 

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at Trade.4over.com

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