As the first scents of autumn begin to waft through coffee shops and bakeries, it is a great time to talk to clients about adding some sparkle and shine to their signs, direct mail marketing, holiday communications, and anything else they use to keep their customers engaged. Start by looking at what you print for them today and build a pitch! Your partners at 4over have so many options to enhance and embellish that you will find something that works for every client.
Why jump into selling embellished print? Across the print industry, we see printers selling embellished print for more money than non-embellished print. Embellishments give your customers a way to visually stand apart from their competitors and give you a higher-margin product to sell — a win-win for both. For example, adding some spot shine to signs and packaging provides a bit of luxury to lift their product and brand. Another great solution is adding spot shine and sparkle to business cards with Akuafoil. But wait, there are even more options!
Scodix is part of the 4over production environment. If you haven’t seen Scodix embellishments, this is the time to learn more. Scodix PolySense™ technology uses non-toxic additives to create a clean, green embellishment process that meets two of today’s essential briefs: it creates remarkable print embellished output, and it creates sustainably friendly output.
Consider offering Scodix enhancements for holiday cards, calendars, and invitations. The options to add colorful foil with raised clear elements let designers stretch their imaginations to brighten every print project. It is easy to add the required information to the print file; designers simply add the layers for enhancement. There are even easy-to-follow tutorials on the Scodix website to help you learn quickly!
For your customers who love the idea of glitz and glitter but need to put their sustainable face forward into their market, Scodix embellishments are a perfect choice. The foil elements shown above are digitally produced and meet the brief for sustainability. They are created with Scodix Recyclable polymers with no Volatile Organic Compounds (VOCs), no polluting additives, and are non-toxic. All the bling and still green!
If you are producing Year in Review books or 2023 notebooks for your customers, don’t forget to offer embellishments for the covers. The Scodix Crystals solution can create a memorable print piece that customers will keep for years. Scodix technology can even print braille for customers who need accessible print using their raised printing process.
Whether you want to add effects for snowflakes, glitter, crystal elements, or shiny spots, your 4over team can guide you through what designers need to know to create exciting holiday print projects, how to pitch the available options, and how to create samples. Your clients will be amazed at how easy it is to offer luxurious print options that stand out, and you will appreciate the pricing options you have for these premium products.
For additional help preparing or uploading artwork, check out Print 101, 4over’s educational print series. Contact your 4over team with any questions about how Scodix solutions can add options to the products you offer. You may even get some ideas on new products to help your clients ring in the new year!