Retail is a highly competitive industry that relies on foot traffic to power in-store sales but is increasingly integrated with online sales channels and marketing. During the holiday season that starts November 1 and continues into the beginning of January, the National Retail Federation says that retailers see twenty to thirty percent of their annual sales driven by print programs that include direct mail, signage, and promotional print. Retail signage plays a pivotal role in the success of any retail establishment and can link their online and in-store presence to drive sales based on the customer’s buying preference. Showrooming is another powerful method to drive online sales where customers browse the physical products in-store and then purchase them online. Retail signage is an ideal way to enable showrooming and drive in-store to digital experiences and sales. In today's competitive market, effective retail signage is more important than ever and has many beneficial uses.
Brand Identity and Recognition
Consistent and well-designed signage reinforces brand recognition, making it easier for customers to identify and remember a business. This visual consistency builds trust and fosters a sense of familiarity, encouraging repeat business and word-of-mouth referrals. Consumers who trust the company and brand are valuable. According to the 2022 Trust Report from Adobe, 44% of global consumers will spend at least $500 or more each year with the brands they trust most, with nearly a third (29%) saying they will spend more than $1000/year.
Promotion and Sales
Signage is an effective medium for promoting sales, discounts, and special offers. Eye-catching displays that showcase limited-time deals or new arrivals can entice customers to make purchases. Well-designed promotional signage can create a sense of urgency and excitement in the weeks leading up to the holidays, starting with Halloween, continuing through Thanksgiving, into the December holidays, and the new year. Remind your customers to add a QR code and encourage customers to sign up for the loyalty program or marketing newsletter.
Information and Navigation
The holiday shopping season is the busiest time of year for retailers. More shoppers, more merchandise, and the organizational challenges they bring. Help your client create a signage strategy to direct shoppers to merchandise categories and promotions. Add banners with return policies and personal shopper options to the ends of the aisles. Proper signage helps retailers stay in control while creating the best customer experience!
Signage helps customers find their way around your store, enhancing their shopping experience. Clearly labeled sections, directional signs, and informative displays assist customers in locating products, services, and departments. Effective navigation signage reduces confusion for the consumer, saving time and improving customer satisfaction. Signage can also provide the story behind the products, from the product’s origin to its positive societal and environmental impact.
The Right Signage for Retail
Retailers use a combination of indoor and outdoor signage to maximize customer engagement. Outdoor signage like feather and teardrop flags, pole flags, sidewalk signs, window clings, and vinyl banners are perfect for getting the customer’s attention. Outdoor signage can promote a brand, display operating hours, and draw attention to sales and promotions. Outdoor signs feature materials that will withstand outdoor weather and sizes that can easily be viewed by passersby.
Indoor signage is typically more temporary, changing as new products arrive to support the holiday season. Indoor posters, banners, backlit displays, retractable banner stands, temporary wall decals, floor graphics, and countertop signs can inform, direct, and lead customers to purchase. Indoor and outdoor signage provides a cost-effective way for any business to drive awareness and sales.
Reach out to the team at 4over to explore the many options for retail signage offered.
