Print Plays a Powerful Role in Healthcare Recognition 

 Did you know that May is a busy month in the healthcare industry? Healthcare organizations nationwide come together to celebrate National Hospital Week, National Nurses Week, and National EMS Week—and there is often a portion of their marketing budget allocated to include printed materials for special events and initiatives that take place during awareness weeks. These celebrations are fantastic opportunities for printers to not only recognize these wonderful facilities and individuals but also to reach out to new clients and expand their customer base. The print pros at 4over are ready to help you capture new sales with this potentially untapped market in healthcare printing.  

How to Incorporate Print Into Healthcare Celebration Weeks  

By offering medical printing services such as banners, posters, and promotional items, you will be shining a light on these special events as they serve as visual reminders to reinforce the importance of these hardworking individuals in providing quality patient care. Additionally, they can have a powerful impact on morale and engagement and contribute to a positive and supportive work environment in a healthcare setting—not to mention generate interest and excitement toward this growing field.   

Banners and Posters  

Indoor and outdoor banners displayed prominently in hospital entryways, lobbies, hallways, and break rooms can serve as visual reminders of the importance of these observance weeks. Because banners come in various sizes, they are an effective medium for your customers to feature large uplifting messages, quotes from patients or colleagues, or express gratitude.  

Posters provide large-scale signage that can’t help but be seen. Placing posters in high-traffic areas such as nurses' stations, waiting rooms, and cafeterias can help create a festive atmosphere and reinforce messages of appreciation and recognition they receive for their hard work and dedication.   

Promotional Items

 Everyone loves promotional items, especially during these recognition weeks. Branded items such as pens, mugs, tote bags, and apparel are popular to distribute as tokens of appreciation. Promo items serve as practical gifts and reminders of the vital work these individuals perform daily and are not only appreciated by visitors and patients, but especially by our healthcare workers. In addition, promotional items serve as tangible expressions of gratitude, fostering a sense of pride and camaraderie among team members. No matter what the allocated budget is for promo, 4overs offers a wide range of items to fit every need.   

Using the right print products can also help your customers educate patients and visitors about the vital role nurses, hospital staff, and EMS play in the healthcare system. Consider offering a print bundle to include special signage throughout the medical facility and a gift basket filled with custom promo for the hardworking professionals in the surgical department, ER, labor and delivery wing, (and so on!). Reach out to hospitals, clinics, doctor's offices, blood banks, and more! These medical professionals are everywhere and deserve to be recognized for their dedication and hard work—and with 4over behind you, your options are virtually endless to facilitate the messaging for that recognition!