Have you ever noticed someone’s social media profile, or perhaps your own, and wondered how long ago the photo was taken? Before you know it, that photo is from ten years ago and looks nothing like you do today. The same is true of your digital printing business branding, including your business cards, letterhead, signage, brochures, and other printed collateral. As we started 2023, we offered ideas for the year, but as the months came and went, you may have seen changes in the markets you serve and your business strategies. Help yourself and your customers stay relevant with new ideas. If it has been a couple of years since your clients last updated how they present their business, it is time to suggest an audit. It is time for a business brand refresh!
Top Reasons to Refresh Your Brand
Stay current and relevant with today’s consumer.
Consumer trends and preferences are constantly changing. Sustainability and support of social causes instill loyalty across the generations. Updating your brand allows everyone to align with today’s consumer value through updated mission statements, slogans, and messaging that should go on updated business cards, brochures, signage, and other printed products.
Connect with new audiences.
Communication styles are constantly evolving. Does your client’s business collateral spotlight all the online and social channels where they have a business presence? Is there a QR Code that directs them to an online experience to learn more about how they can be supported by the client’s products and services?
Enhance the perceived value of their company.
Elevate and enhance the perception of their company through elevated printed materials. Make the business cards a statement piece. Add texture with silk or suede touch paper that feels luxurious. Use spot or flood coatings in gloss or satin finishes to differentiate postcards, brochures, and booklets from the competition.
Generate buzz and excitement around the brand refresh.
Help your clients use the brand refresh to engage and invigorate their customers and prospects. Host an open house and invite customers to see the options you have for eye-popping metallic color invitations printed using 4over’s Akuafoil process.
Let your customers see the difference.
Pull out all the visual stops for the brand refresh by offering new signage. Wall and window graphics entice customers to engage with the business and can also be used to tell the company’s story — its history, service to the community, and values. Customers who trust the company are more likely to do business. A survey of 1,000 consumers by Sprout Social found that when customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand, and 76% will buy from them over a competitor.
Start or strengthen a personalized relationship with your refresh.
Help your customers introduce or re-introduce their companies to their most loyal customers by using handwritten personalized letters. Today's consumers embrace authenticity and personal touches that are lacking in our digital and social media-driven lives. 4over's greeting cards, and announcement cards. Each comes in a variety of paper options, coating, and special finishes like Akuafoil.
You can provide the best printing services for small businesses and large! Need more inspiration for a brand refresh? Contact the team at 4over to build a turnkey package for a refresh fit for 2024.
