How Print Resellers Can Maximize Election-Related Business

There is a good reason that print is an integral part of election campaigns—it works! And because elections happen more often than every four years, opportunities abound. With municipal, county, regional, and state elections to fill offices, some locations see multiple election cycles every year. Print resellers can be a great running mate for local and statewide candidates by making it easy for them to be visible with compelling election packages. 

Most candidates fall into two categories: novice and experienced. You can build the perfect package for each to help them spread their message. In addition to signs, banners, event tents, and door hangers, remember that direct mail or EDDM can be great options. The USPS says that there was 117% more election mail in the system in the 2020 election cycle than in 2016 — and that’s in addition to the 64 million ballots they delivered. 

The Right Print Products for the Right Candidate

For candidates new to the election process, offer packages that include products to raise their visibility in the market and communicate their positions—but keep their budgets in mind. Yard signs and election posters with the candidate’s picture and a short policy statement linked to the office they seek can be more effective than a simple name and office, so make suggestions to help them succeed. Build simple templates to make it easy. Campaign direct mail pieces can do double duty with good design. Create a version for political mailers and a version to use during rallies and door-to-door conversations. Half-fold and jumbo postcards or trifolds can carry policy statements that associate the candidate with their key messages. Remember, you can serve as the expert in helping create a successful package.

For experienced candidates who have name recognition, suggest product configurations that help them to remind voters how they have helped the community. Consider a package that includes yard signs and educational marketing mail. Even experienced politicians may not be known to all the constituents they serve, so suggest a campaign mailer  or EDDM campaign that re-introduces the candidate and then follows up with postcards and brochures that explain policy positions and legislative successes. 

Door hangers, brochures, and yard signs create visibility, while event collateral ensures that attendees take the right messages home to spread to their networks. Don’t forget to offer sidewalk signs, which can be moved while walking neighborhoods or placed to provide direction to rallies. 

You can also propose tickets as part of event packages that include counter cards, invitations, door hangers, banners, and fabric displays. Tickets can help you identify attendees and provide a keepsake to take home. Another great event souvenir is signed political campaign posters Don’t forget pop-up tents to lift the candidates and issues above eye-level, providing a sharp focus for events.

What Savvy Print Resellers Know

Smart print resellers can expand election business even further by looking beyond just the candidates who are running for office. Organizations promoting ballot initiatives—which grow in number every year—will be interested in the same range of products to support rallies, events, and door knocking campaigns. They may also be interested in large format banners, presentation folders and pitch books to help spread information. Finally, don’t forget polling places, which typically feature signage and floor graphics to help guide voters through the process of casting their ballot.

Elections are big business for printers, and with a little help from 4over, you can capture your share of this lucrative market. Download and use our new Election Catalog to help you become the popular vote as the go-to printing source for local and national campaigns. This colorful, free resource makes it easier than ever to build smart packages across a variety of price ranges to grow your election support business.

4over LLC is one of the largest wholesale trade printers in the U.S., with multiple production facilities across North America. A trusted source of print fulfillment since 2001, the company helps large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between grow profitable businesses by offering a vast selection of quality products at guaranteed trade-only prices. With capabilities such as gang run offset, digital, grand format, and promotional printing, plus state-of-the-art equipment, 4over offers every customer savings, selection, and scale. Not yet a 4over reseller? Register Today!