This one cropped up in a Pinterest search and it’s the original property of columnfivemedia.com. It’s called “True Colors: What Your Brand Colors Say About Your Business.” We think it’s a good one to pay attention to since one of the first and best ways many new brands debut their company colors is on their—you guessed it, PACKAGING! We invite you to explore different ways that you can use color in your packaging to build brand awareness and identity. And enjoy this handy infographic. It provides lots of information about how different colors evoke specific emotional responses, thus influencing purchasing decisions.
