Business cards are the multi-functional billboard that every company needs. Even in our digital world, business cards are the medium of information exchange when we introduce team members, provide contact details for future communication, and promote the company and its products. We hand them to serious prospects and casual event attendees, customers, and business partners. But not all 10 billion business cards printed annually are
Research cited by Adobe tells us that colorful cards are kept ten times longer than plain white cards. That research also suggests that people judge the quality of the company by the quality of their card. This opens the door to upselling high-end business cards with luxury finishes—and generous profit margins. Majestic Business Cards from 4over hit the mark with perfect sensory enhancements that also deliver great value.
Sell the value of premium paper stocks. For customers that want to focus on sustainability, suggest Brown Kraft Business Cards to help sell their message. For something a bit lighter, offer the Natural Business Cards to stand out among the sea of white cards while supporting their message to their market. Both are 14pt card stock that contains 30% recycled post-consumer waste, and the tactile sensation makes them rise to the top of the stack, too.
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DID YOU KNOW? Majestic is more than just business cards. The 7 premium stocks, 6 unique finishes, and 5 stunning embellishments are also available on postcards, sell sheets, presentation folders, greeting and announcement cards, and stickers! |
You can offer even more luxury options when you expand the conversation with your customers to include the feeling of luxury business cards. The cool sensation of Silk matte business cards is perfect for conveying brand messages and can be paired with Spot UV or Foil Worx accents for that touch of sophistication. Pearl business cards shimmer with pearl fibers embedded in the stock to stand out, while high Luster Business Cards are extra-durable and water-resistant.
Don’t forget to point out the options for tactile sensations. 4over Suede Business Cards feature a soft velvet laminate that feels wonderful to touch and resists scuffs. Another great way to stand out is with ultra-thick 32pt cards featuring painted solid or metallic edges that make a statement.
Remind your clients that business cards are more than a way to leave behind their name and address. It can help to create a conversation. Many companies add QR codes to make it easy to download contact information into a vCard file, while others use them to link to mobile-friendly websites or
Augmented Reality experiences. Pairing digital engagement options with high-value print creates the perfect business card experience. And if you need even more creative ideas for using business cards, check out this great marketing resource from 4over, “8 Untraditional Ways to Sell Business Cards.”
Are you ready to fall for the beautiful options—and margins— of Majestic? Your team at 4over is ready to help identify opportunities that meet your requirements. Review Majestic’s unique finishes, stocks and embellishments here, or contact us now to get started!
4over LLC is one of the largest wholesale trade printers in the U.S., with multiple production facilities across North America. A trusted source of print fulfillment since 2001, the company helps large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between grow profitable businesses by offering a vast selection of quality products at guaranteed trade-only prices. With capabilities such as gang-run offset, digital, grand format, and promotional printing, plus state-of-the-art equipment, 4over offers every customer savings, selection, and scale. Not yet a 4over reseller? Register Today!