The Importance of Quality Business Cards

Business cards are the multi-functional billboard that every company needs. Even in our digital world, business cards are the medium of information exchange when we introduce team members, provide contact details for future communication, and promote the company and its products. We hand them to serious prospects and casual event attendees, customers, and business partners. But not all 10 billion business cards printed annually are created equally. To get the biggest ROI from business cards, guide your customers to update their cards regularly. It keeps their image fresh and makes the business card the carrier for their newest information. Refresh seasonally and ahead of trade shows and open houses to put the best image in the hands of your prospects. 

Color vs White Business Cards

Research cited by Adobe tells us that colorful cards are kept ten times longer than plain white cards. That research also suggests that people judge the quality of the company by the quality of their card. This opens the door to upselling high-end business cards with luxury finishes—and generous profit margins. Majestic Business Cards from 4over hit the mark with perfect sensory enhancements that also deliver great value.

Paper Stocks

Sell the value of premium paper stocks. For customers that want to focus on sustainability, suggest Brown Kraft Business Cards to help sell their message. For something a bit lighter, offer the Natural Business Cards to stand out among the sea of white cards while supporting their message to their market. Both are 14pt card stock that contains 30% recycled post-consumer waste, and the tactile sensation makes them rise to the top of the stack, too.

This is also the season for eye-catching embellishments to help every business stand out. Adding foil is that touch of elegance that makes people stop and look twice at the business card, and they may even keep it longer. Think about that Adobe statistic that colored cards are held longer, and imagine what happens with the pop of foil featuring 4over Foil Worx business cards! For customers not ready for the sparkle of foil, offer raised Spot UV to add a dimensional element that gets a second look.

You can offer even more luxury options when you expand the conversation with your customers to include the feeling of luxury business cards. The cool sensation of Silk matte business cards is perfect for conveying brand messages and can be paired with Spot UV or Foil Worx accents for that touch of sophistication. Pearl business cards shimmer with pearl fibers embedded in the stock to stand out, while high Luster Business Cards are extra-durable and water-resistant.