Essential High-Margin Print Products You Should Be Offering

From premium print products to large format, as a 4over partner, you can offer in-demand products your customers want at competitive prices while leaving plenty of room for you to maximize your profit margins. That’s why it’s important to focus on high-margin print products that generate strong returns, even after overhead costs, is important.  

What Sets High-Margin Print Products Apart?

High-margin print products generate greater profits after covering basic costs like materials, shipping, and production. In other words, high-margin products leave plenty of room for print resellers to make a profit! Often, it is enhancements like 4over’s dimensional textures, luxurious finishes, and creative combinations that make all the difference.  

To qualify as truly high margin, a product should: 

• Appeal to customers at a range of price points 

• Offer a sense of premium quality or exclusivity 

• Be easy to upsell or bundle with other products 

• Require minimal extra prep or labor to produce 

Top 5 High-Margin 4over Products to Add to Your Lineup 

Suede Cards

With a 19pt total thickness, velvet laminate suede cards feature a 1.5mil scuff-resistant, soft laminate on each side. This high-margin option is offered in a range of products, including business cards, postcards, folders, hang tags, and more—suede cards are a versatile, top-seller that works for many businesses and industries. Real estate agents often use suede business cards for a more polished first impression, while retailers choose suede hang tags to elevate their packaging. Postcards can serve as luxurious event invites for event planners, and pairing presentation folders with business cards is ideal for law firms and financial services.  

Because no extra file prep is needed, transforming existing artwork into a more elegant option is easy. This simple swap can turn a standard, low-margin business card into an eye-catching brand booster for your customers and a profitable upgrade for you.

EDDM Full-Service 

Did you know Every Door Direct Mail (EDDM) is more effective than email, paid search, and social media combined? 4over’s EDDM Full-Service offers an easy, three-step process that makes ordering online quick and simple.  

First, choose a product such as flyers—great for home services, postcards—ideal for real estate or retail promotions, or sell sheets. These are most often preferred by healthcare and fitness centers to promote in-house events, promotions, fundraisers, etc. Next, use the interactive mapping tool to pick a specific demographic area (based on zip code) to send the flyers. Then, upload your artwork using our templates, existing files, or new artwork.  

We handle the bundling, paperwork, and delivery to the post office. Plus, if you need help marketing EDDM Full-Service to your customers, our free, ready-to-use, white-label resources and assets are ready for you to download and send to your customers to promote these great, high-margin products! 

Contour-Cut Coroplast Signs 

4over’s contour cut coroplast signs add a layer of customization that’s not only hard to miss but helps you differentiate your business and offerings from your competitors. Unlike standard rectangular signs, contour cut shapes draw attention, making them a popular choice for any business. For example, at farmers markets, vegetable-shaped signs can help direct shoppers and highlight vendor booths. Schools might use school bus cutouts to welcome students at the start of the new year, while sports leagues can display soccer ball or football-shaped signs at game entrances or registration tables. Pet-shaped signs at animal clinics or adoption centers can also attract walk-in visitors.  

For even greater impact, combine contour-cut coroplast signs with standard yard signs to deliver both eye-catching visuals and essential information in one complete package. 

Fabric Flags 

Feather and teardrop flags are high-margin print products that every reseller should consider adding to their lineup. Perfect for verticals like real estate, retail, auto dealerships, events, and seasonal promotions, these eye-catching displays are easy to sell and deliver strong returns. Their bold, dynamic presence makes them ideal for drawing attention to storefronts, sales, open houses, and booths—helping end users boost visibility and foot traffic. With low production costs, flexible sizing, and strong demand during spring and summer, flags are a smart way for resellers to grow revenue and offer added value to their customers. 

To further increase your profit margins, pair fabric flags with complimentary signage like coroplast signs or sidewalk signs. 

Catalogs 

A small, but mighty marketing tool, catalogs help small and mid-sized businesses boost sales and brand recognition. Ideal for retailers, product vendors, and suppliers, they give customers a closer look at what’s being offered—with space for bold visuals, detailed product info, and storytelling that sticks. Designed to be browsed, saved, and revisited, catalogs aren’t just ads—they’re lasting brand touchpoints that drive engagement and repeat business.  

The right combination of stock, binding, and finish can enhance the effectiveness and profit margin of every catalog. 4over offers a variety of catalog options to meet our customers’ different needs and budgets. 100lb book is the standard paper weight for catalogs, while 80lb book provides the best value. For write-in uses like workbooks or training manuals, 70lb premium opaque uncoated or matte stocks are ideal. Saddle stitching is the most commonly used binding method, while perfect binding delivers a more premium finish.  

With 4over’s wide range of options and reliable turnaround times, catalogs are not only easy to offer but also a high-margin product that delivers long-term value to your customers and your business. 

The Bottom Line: Maximize Margins. Minimize Effort.  

Now that you’ve built a lineup of high-margin 4over products, it’s time to turn them into your biggest revenue drivers. The secret? A smart strategy. Bundle your best-sellers into print packages or align your offers with the season’s hottest trends and create packages your customers can’t resist.  

Ready to boost your profits and stand out in the market? Partner with 4over and gain access to powerful tools, expert support, and unbeatable print solutions designed to grow your business. From ready-to use print resources that simplify selling to price match options and custom estimates! Don’t wait—reach out to our team of industry experts now and start maximizing your margins!