The print industry is always changing, and keeping up with the latest sales strategies is key to meeting your customers’ needs and driving business growth. By embracing new trends and tried-and-true techniques, you can set your business up for success in 2025 and beyond! Check out these sales strategies to help you stay ahead of the curve and outshine the competition.
Maximize Impact With Personalization
Personalization has really made a splash in print marketing over the years. In fact, in a recent study, 94% of marketers reported that personalized marketing gave their sales a boost. More and more businesses are using data to create custom print solutions that speak directly to their customers. Variable data printing (VDP) is a smart digital printing technique that combines a standard template with personalized elements from a database, creating unique pieces for each of your customers’ recipients. With VDP, you can level up your direct mail, catalogs, product packaging, and more!
Use QR Codes to Bridge the Gap Between Print and Digital
More businesses are using QR codes to link their print materials to their online content for their customers, and this year is no different. By incorporating QR codes into your offerings, you can help your customers seamlessly connect print materials with digital experiences like websites, videos, social media, instruction manuals, and more). Offering QR codes as part of your print solutions is the perfect way to add value to print but also boost interaction and deliver measurable results your clients will love!
Go Green With Sustainability
It’s true! Prioritizing sustainability can set your business apart and attract more customers, especially with the growing number of eco-conscious buyers out there. With 4over’s environmentally-friendly options like brown kraft and natural paper stocks, you can offer high-quality print that aligns with your customers’ values. These sustainable options not only help reduce the environmental impact, but it and sets you apart from your competitors and shows that your business cares about responsible printing.
Boost Sales With Smart Bundles and Seasonal Hits
Want to give your sales a boost? Upselling product bundles is a winning strategy. By pairing complementary print products, you can expand your offerings and deliver even more value to your customers. From seasonal promotions to event-specific packages, bundling creates a all-in-one print solutions that will impress your customers and showcases everything you bring to the table.
Get inspired with these ideas to help you choose the perfect print products and materials for your bundles:
Weddings: Bundle packages that include save-the-date cards, invitations, place cards, menus, and signage. Offer a paper stock that exudes luxury like those available in 4over’s line of premium products.
Real Estate: Help your real estate customers boost visibility by bundling eye-catching single- and double-sided real estate posts and sidewalk signs or coroplast signs. Provide high-quality brochures, flyers, and business cards on durable stock for open houses.
Baby Showers: Create customizable invitation sets with matching thank-you cards, place cards, menus, and game templates in pearl or suede stocks.
Graduations: Offer packages that include announcements, party invitations, thank you cards, and personalized indoor and outdoor vinyl banners.
Sales Kit: Having the right print partner—like 4over—can make all the difference in your sales strategy. That’s why we created the Ultimate 4over Sales Kit—an all-in-one sales tool packed with stunning samples and essential resources to take your business to the next level. Get yours today!
Ready to take your print business to new heights in 2025? With the right strategies, innovative tools, and a trusted partner like 4over by your side, you’ll be unstoppable! From personalized marketing to sustainable solutions and smart product bundles, the opportunities are endless. Let’s make this your best year yet!
