RUN SALES & PROMOS. Wait, what did we just say? More sales and promos after a holiday season filled with, ummm, sales and promos? YES! People aren’t expecting holiday savings AFTER the holidays, so this is a very effective marketing strategy. By offering them deals, you’re putting yourself in a unique position. Your customers will notice, and hopefully, they’ll bite. The discounts don’t need to be as steep as they were during the holidays, but by offering them, you’re giving your customers incentive to buy when most of the competition isn’t.
THANK LOYAL HOLIDAY SHOPPERS WITH INCENTIVES. Is there a group of shoppers who did a lot of business with you this holiday season? Thank them with incentives like special loyalty discounts, free shipping, gifts, and more. Send them these offers exclusively so they’ll know that not everyone has access to them. They’ll appreciate that you’re acknowledging their loyalty, and hopefully, they’ll take advantage by bringing you more business in the new year.
RAMP UP YOUR MARKETING EFFORTS. Let’s face it, after the holidays, most businesses are very quiet and don’t put much effort into their marketing. So why not take this opportunity to make a little noise while everyone else is sitting on the sidelines? Be the one that everyone pays attention to.
NEW YEAR, NEW PRODUCTS! Have you been marketing the same set of products for a while? Maybe it’s time to try something new. Your customers have likely set resolutions for the new year, and having a fresh, new image is always appealing. Market new products and position your pitch to appeal to their desire for newness. Need ideas? 4over has over 250,000 product SKUs and counting. Have you explored them all yet?
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Just because the holidays are over doesn’t mean there aren’t plenty of opportunities for you to stir up new business. Use the fact that your competitors are taking a break to your advantage. It’s a great time to have your marketing message seen and heard amidst the silence. Get creative and market with us! We’ve got you covered!
