Boost Your Brand: 4 Print Strategies You Can't Ignore

As a print reseller, you’re always highlighting the benefits and features of the print products you offer to your customers. But have you ever considered how print can elevate your own brand and leave a lasting impression? In a world dominated by digital marketing, tangible print materials like brochures, business cards, and flyers still have a unique ability to connect with consumers in a way that digital often can’t. 

When you use your own print products, it speaks volumes to your customers. It’s a bold statement that showcases the quality and reliability of your services, reinforcing your commitment to excellence. By putting your products to work for your brand, you’re not just promoting your offerings—you’re proving their value firsthand. Here are the top 3 reasons to use the products you sell in your own marketing campaigns: 

1. Trust and Credibility

   Customers are more likely to trust a business that uses its own products. Advertising your services on your print materials establishes credibility and builds trust with your audience. It shows that you stand by your products and are proud to use them in your marketing efforts.

• • A print shop that prints its own business cards using its highest quality stock and finishes to showcase its capabilities. 

• • A direct mail campaign featuring a beautifully printed booklet that highlights case studies, printed by the business itself. 

• • Office signage and branded materials like notepads and pens that are produced in-house, demonstrating quality and consistency. 

• • A printed newsletter mailed to customers demonstrates top-notch color accuracy and paper quality, enhancing the trust factor. 

2. Live Portfolio

   Your own marketing materials are the perfect showcase for the range of services and products you offer. Whether it’s a vibrant brochure or a sleek business card, these items serve as a live portfolio that customers can see and feel. It’s an opportunity to highlight your best work and give potential clients a firsthand experience of what you can deliver. 

• • A tri-fold brochure designed to feature different printing finishes—gloss, matte, and soft-touch—to give customers a tangible experience. 

• • A multi-page catalog printed on various paper stocks that highlights the range of binding options available. 

• • Custom packaging samples displayed in the front office, allowing clients to see and touch the quality of materials used. 

• • Sample kits featuring popular printed products, such as postcards, stickers, and posters, that customers can take home to review. 

3. Quality and Reliability

   When you use your own print products for advertising, you’re showing customers that you believe in what you sell. It’s a bold statement of quality assurance. By showcasing your own work, you're proving that your products are reliable and meet the high standards you promise your clients.

• • Produce a series of branded calendars that are given away at trade shows, demonstrating the durability and print quality of the products. 

• • Print your own branded apparel, such as t-shirts and tote bags, showcasing the clarity and longevity of your screen or digital printing methods. 

• • Display a range of printed banners in-store, highlighting color vibrancy and material quality. 

• • Use personalized stationery in every correspondence, demonstrating consistency and professionalism in your print capabilities. 

4. Complements Digital Efforts

   Print doesn’t have to compete with digital—it can complement it! Combining print with your online marketing efforts creates a well-rounded strategy that reaches your audience on multiple fronts. Imagine a QR code on a flyer that leads to your website, or a printed coupon that drives customers to your online store. The possibilities are endless!

• • Add QR codes to posters and flyers that link to a special landing page or promotion on your website. 

• • Include printed inserts with unique discount codes in every shipped order, encouraging repeat online purchases. 

• • Use printed direct mail pieces to drive customers to a new digital marketing campaign or social media challenge. 

• • Create augmented reality (AR) experiences where customers scan printed materials with their smartphones to access additional digital content or offers. 

Ready to Make Your Mark? 
When you incorporate print into your brand strategy, it’s more than just a nod to tradition—it’s a smart move that can set you apart from the competition. You’ll be amazed at the impact it can have! As a 4over print partner, you have access to the latest products and technology you can not only offer but use in your own marketing and ultimately offer to your customers to fit any budget, business, or timeline. Reach out to a print pro today to discuss your options.