And it’s not too late to pave your way to more profits this season. It’s a BIG election year—not just for us here in the states around the world! Did you know that there will be elections held in over 75 countries in 2024? Experts are predicting record numbers here in the US in terms of advertising, voter turnout, rallies, and other events. And they further suggest that print is one of the most effective tools for a candidate or cause in any election. From raising awareness about fundraising and events to sharing information about policies and candidates, print remains the most trusted source for readers, supporters, and followers to rely on.
With those important facts in mind, the question is — what can you do to make sure you are using the right tools, tactics, and approach with your customers to bring you more sales this season? And don’t worry, it’s not too late to throw your hat in the political ring and claim your share of this lucrative market.
Often, the most profitable campaigns for you will be the smaller, local elections (think city council, mayor, school board, etc.), and with municipal, county, regional, and state elections to fill offices, some locations see multiple election cycles every year. Print resellers can be a great running mate for local and statewide candidates by making it easy for them to be visible with compelling election packages that include campaign signs, political handouts, event signage, and more! But where do you start when it comes to connecting with potential customers?
Our print pros have compiled the top 3 best strategies to help you jumpstart your political sales:
- Locate. Contact your regional election office or explore BallotPedia.org, an impartial online political encyclopedia operated by a team of researchers and writers. On the website, you can find a comprehensive list of candidates participating in a variety of elections such as school board, mayor, city council, and others, all organized by location. BallotPedia.org is a great resource to help you expand your customer base and break into a new market with political print because it offers in-depth details about candidates across the nation.
- Visit. After pinpointing the candidates, pay a visit to one of their nearby offices. Or consider attending one of their political gatherings to gain insights into the scale of their campaign. Make observations regarding the political merchandise they offer and identify any potential needs.
- Meet. After you’ve connected with a candidate, schedule a meeting. Leverage the free sales resources 4over offers to empower you and help you reach your sales goals. Visit our all-new Political Marketing Resource Center to get you started — there, you’ll find a comprehensive collection of tools like white-label marketing assets, political blogs, product spotlights, a link to a brand-new political products catalog, and more. Tip: be sure to bookmark the page, we’re adding new content all the time! And don’t forget to bring a few product samples to help candidates see and feel your ideas so they can make well-informed decisions.
Looking for more support? Reach out to your friendly print pros at asksales@4over.com or log into your account and chat.
