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How to Capitalize on Back-to-School Print Opportunities

Did you know that while some colleges and universities have on-site print shops, they’re often not equipped to handle large-scale print campaigns? The vast array of print products used in higher education makes it difficult for in-house shops to handle the required volume and complex processes. This situation presents a golden opportunity for print resellers like you with a reliable print outsource partner to tap into college-related printing needs to boost sales and expand their customer base.   

In the upcoming months, college campuses will be bustling in preparation for the academic year ahead with an excess of print materials in demand. Here are some potential materials to explore and products that you can offer:  

  • Campus Maps: flyers, brochures, postcards  
  • Wayfinding Signage: A-frames, yard signs, window clings, floor graphics 
  • Welcome Packets: presentation folders, letterhead, business cards 
  • Events: banners, flags, table covers, event tents, promo products 
  • Dorm Signage: wall decals, retractable banners, vinyl labels 
  • Alumni Outreach: mailers, letterhead, envelopes 
  • Sporting Events: fan cutouts, bleacher banners, posters, promo 

Successfully expanding into these college markets requires a strategic approach and a commitment to delivering high-quality print solutions that meet the unique needs of the busy back-to-school season and beyond. 

Don’t Overlook K-12 Opportunities 

Elementary schools, high schools, and private institutions also have growing print needs, especially during the lead-up to a new school year. Think classroom signage, welcome banners, directories, and wayfinding signage. With over 130,000 K-12 schools in the US as of 2020, according to the National Center for Education Statistics, there’s no shortage of print potential in this space.  

At 4over, we make it easy for you to deliver A+ print solutions. With our wide range of products available on 4over.com and reliable turnaround times, you can confidently meet the print demands of campuses big and small! 

 

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at 4over.com

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