3 Ideas for Value Added Revenue in Printing

Printing is a competitive business, but you can win that competition with these three revenue enhancers to propel growth as a print reseller. It takes a combination of actions, starting with a consistent plan to upsell, cross-sell, and package for success. Use these tactics as your personal quick-start guide.

1. Upsell to Better Stocks and Finishes

Help your customers position their products and services with a look and feel that reflects their core values. That repositioning can take a variety of forms that add value to the print job so be prepared to offer options. The easiest is a change in paper, so take the time to learn what is in the 4over catalog. You might be surprised at the options!

Encourage your customers to add some gravitas to postcards with heavier paper and textures, but don’t forget that you can also suggest ultra-thick gloss, matte or even metallic pearlescent. If they usually opt for the standard size postcard, suggest larger options. Jumbo postcards ensure that the message stands out in the mailbox, and using full-service EDDM from 4over is a great—and profitable—way to have them delivered. 

Explain to clients that flyers and brochures stand out with gloss or matte finishes that lift the message. Kiss them with high-gloss UV coating to create durable message carriers endowed with longevity! Or, consider the options from the Majestic line of postcards and greeting cards that bring foil options, edge painting, and spot UV to the table. No matter what print product is under consideration, there are options to create a bolder, brighter, bigger result that showcases client offerings.

2. Cross-Sell Related Print Products

Retailers learned decades ago that offering incremental options is lucrative. How often have you been asked if you want fries or a larger drink at a fast food restaurant? It’s a tactic that works because it plants an idea—and it can work for the printing business, too. 

It takes just a simple change in mindset to build success. For every order a customer places, be ready with complementary products to suggest. For every business card order, offer Post-Its and pocket folders to match the branding. Consultants, planners, politicians, and charities still send handwritten letters, so offer letterhead and matching envelopes that lift their image. And don’t forget notepads. Even the most digitally capable people still make notes on paper and notepads can be made to fit any size pocket. 

Create a program that always suggests at least two more products and watch your business grow. It’s easier than ever with 4over’s helpful “Like this? Like That!” suggestions for pairing products.

3. Create Printing Product Packages

Building a package that offers everything they need can make it easy for a client to say yes to the upsell. Consider the clients you serve and the products they buy. What patterns do you see? Depending on your customer base, you may see that business card purchases lead to marketing collateral, or banners lead to additional signage. Trade event customers need more than signage, so offer keychains and magnets for giveaways. Think about your top ten customers and the products they buy. You may find that there are obvious packages to offer. 

And don’t stop there! Look for other package options that can lead a client to more visibility and options to spread their messaging to wider audiences. Combine signage with sidewalk signs and banners. Then, add Post-Its and mousepads for giveaways. Bundle in business cards and magnets for a great starter set. If you deal with schools, consider building Back-to-School, Prom, Homecoming, and seasonal sports packages that include signage and giveaways. 

There are thousands of ideas to help you build the perfect bundles for your clients, and the Customer Service team at 4over is always ready to help identify options that meet your requirements. Since we never compete with you, your success is our success when it comes to growing your business!

4over LLC is one of the largest wholesale trade printers in the U.S., with multiple production facilities across North America. A trusted source of print fulfillment since 2001, the company helps large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between grow profitable businesses by offering a vast selection of quality products at guaranteed trade-only prices. With capabilities such as gang run offset, digital, grand format, and promotional printing, plus state-of-the-art equipment, 4over offers every customer savings, selection, and scale. Not yet a 4over reseller? Register Today!