The clients you serve may run through the same patterns each year, ordering the same number of business cards, notebooks, calendars, and holiday cards on a cadence, with some signs and labels, pitch books, or banners on a less regular schedule. If you go through your orders for this year for each customer and compare them to previous years, those patterns will jump out. It is great data because it means you can plan for the coming year, but it also provides insight into additional products and services you can offer those customers next year.
Working with 4over gives you access to amazing printed and promotional products to help your customers lift their visibility. The stories this year focused on signs, promotional products, business cards, and direct mail and how each can support your customers’ businesses. As the year ends, here is a reminder of what you can offer and how to make the pitch.
Business Cards
These are the staple of so many print shops that it is easy to forget the array of options 4over offers. The next time a customer asks about business cards, show them the full catalog of options. Silk and suede finishes create an instant, premium feel, spot UV visually enhances their logo, and colored edges further help their card stand out from the rest. Look at some of the alternative sizes and the effects available from the Majestic line to boost your revenue and increase your customers’ brand visibility.
Pitch new options to every business card customer, especially those in customer-facing professions. And think outside of the typical uses! The business card format works well as coupons and events and promotional announcements because they are small and can be handed out with business cards! Add QR codes to link information and promotions online to further engagement. Be sure to offer these options to everyone who orders a print project.
Signs
Every business needs signs, but not all need the same size or type. Beyond businesses — special events, candidates, schools, and even graduating seniors can use signs. The numerous uses fit every business and consumer. They are available in so many shapes, sizes, and price ranges that you could offer them to every one of your customers. Consider the yard sign format on coroplast, which has long been used by businesses but is also popular to celebrate new babies, anniversaries, and new graduates! Innovative printers offer packages that include yard signs, banners (indoor and outdoor options), and commemorative cards for guests to take home.
Consider options like feather flags for announcing grand openings. The vibrant colors attract attention anywhere they are used. Talk to your customers who exhibit at local markets and trade shows about banner stands and other types of display options to promote their businesses. Even food trucks can use magnetic signs for the outside of their truck and banner stands, sidewalk signs, or coroplast yard signs for when they are parked!
Signs work indoors and outdoors and can be created for long-term durability or short-term use. Add window clings and wayfinding signs to build packages that help companies keep their images fresh and their brands looking consistent.
Something to Write On
As digital as we have become, most people still appreciate notebooks, notepads, pads of sticky notes, and even packets of writing paper with matching envelopes — no batteries needed, and so many options to create desirable, even collectible options. For companies with sales team members who go into the community or any group that meets regularly, branded notebooks and support materials show unity and add purpose to their missions.
Don’t forget to add pens, pencils, and markers to create writing packages that everyone can appreciate. As you move through the year, offer seasonal themes, or focus on holidays and landmark events. These are the items that keep names visible, and they are useful. Don’t forget to include contact information on every item.
Hands-On Communication
Mugs, counter cards, magnets, key chains, luggage tags, and can koozies are great options for companies to promote their brands, messages, and events. People keep them on their desks and carry them in their bags. Offer them with any event package!
Direct Mail
Last on the list is the perennial favorite of marketers – direct mail marketing. It can come in any form, from postcards to brochures to catalogs. And it can be one of the easiest ways to expand a customer base when paired with the Every Door Direct Mail (EDDM) program that the 4over team can help you with. Using this style of direct mail, you don’t need addresses or names! You select the target geographical area and prepare the mailing. The pieces are delivered to the post office, which will deliver the materials to every mailbox in a specific ZIP code, keeping you visible to existing customers and introducing you to new customers.
Looking ahead to 2023, use the sales and relationships from this year to guide your options for expansion. Plan now for how you can help your customers grow their companies, associations, and events in 2023. Use the rest of 2022 to get ahead by building packages for clients that give them ideas and options while making the purchasing decisions easy. And always work with your 4over team to stay ahead of new options!
