What Does "Trade Only" Printing Really Mean?

Trade printers are the workhorses of the print industry. These trade printers make it possible for printing companies of all sizes to expand their offerings and keep an ever-growing set of innovative print products in front of their clients. But not all trade printers make it their mission to sell only to the print trade. Some sell directly to consumers under the same or alternative brand names, meaning they become the competition to the same printers they are working for. 

This never happens when you work with 4over. Our multi-step reseller verification process ensures that only commercial printing companies can buy from 4over at wholesale prices. Only verified commercial print companies can take advantage of the enormous catalog of products and services we offer to meet every printing need. That protects your relationship with your clients and positions you as their best partner with access to the widest range of products and marketing services to help their businesses grow.

What should you expect from a trade-only printer?

From a trade-only printer, you should expect a comprehensive product catalog that can meet the needs of your clients. Consider the menu of business identification products, from signage to business cards. The options are extensive at 4over, including an assortment of signage that starts with banners and posters but has grown to include sidewalk signs, backlit posters, and fabric banners. The business card offerings begin with the basics but give you options to offer everything from high-touch silk and suede to raised foil and spot UV. As your clients grow and prosper, you can help them get to the next level with elegant options to represent their brands. 

You should expect a comprehensive range of options for marketing collateral. With 4over, you can offer a basic business kit that includes stickers, cards, notepads, and sell sheets, but there is so much more. Menus and table tents help restaurants position their offerings, but they may also be interested in using Every Door Direct Mail to promote themselves in their community. Catalogs are a great option for manufacturers of any size but don’t forget their value to internet-based businesses. Even Amazon is sending catalogs! 

4over's Support Options

For any client who attends trade shows or holds their events, look to 4over for a growing array of support options. There are dozens of products to offer your clients, from stickers and giveaways to tents and event tickets. When speaking with them, intrigue them with the idea of giveaway boxes for events that contain branded items like calendars and notepads. Pitch the idea of collectible trading cards for their next event. With 4over, there are more than 250,000 options, and more are added regularly. 

4over isn’t just a trade printer. We are your partner to help you grow your business by helping you help your clients. And don’t forget about our trade-only rewards! 4over values our partners, and we show it with loyalty and rewards programs that help you unlock exclusive offers and substantial savings. 

So, what does trade-only really mean? 4over customers know that it means great products, fantastic customer service, and an unwavering commitment to helping your business grow. If you’re a print reseller who would like to join the 4over family of customers, be sure to click on the coupon below for 15% off your first order.

4over LLC is one of the largest wholesale trade printers in the U.S., with multiple production facilities across North America. A trusted source of print fulfillment since 2001, the company helps large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between grow profitable businesses by offering a vast selection of quality products at guaranteed trade-only prices. With capabilities such as gang-run offset, digital, grand format, and promotional printing, plus state-of-the-art equipment, 4over offers every customer savings, selection, and scale. Not yet a 4over reseller? Register Today!