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'Tis the Season for Printing Money

How trade printers can have a successful holiday season

Getting in front of customers during the run-up to the holiday season is a gigantic challenge for every type of seller. Selling online or in a store, selling food as take-out from a food truck or in a restaurant, or using a hybrid approach to cover all the bases, getting the message out is more important than ever before. Direct mail and EDDM postcards along with retail flyers and signage are a strong pairing to achieve higher average order values (AOV) and conversion rates. 

Statista says that retailers can expect average orders greater than $150, but even more telling is where they say people will be shopping. From big box stores to consignment shops, the opportunities are endless for the organizations that make their visibility a priority. To unlock those larger orders and motivate customers to shop, the power is in the print.

Get your customers in the mood with bundles that feature pumpkin spice seasonal colors like hues of oranges and browns, but don’t forget those pops of apple and cranberry red. Show them options to create dinner packages that include place cards, menus, and festive holiday signs to help customers create a cozy feeling. For customers who want a more wintery look, don’t forget to show options for icy whites and sparkling blues that deliver a touch of elegance. 

Promotional Items for Corporate Holiday Parties

Bundling items to support home, corporate, and association events makes it easy to upsell customers! Show them the basics, but don’t forget to create a set of samples with gold and silver foils matched to premium papers. Create packages that include small notebooks and pens for holiday game nights and holiday cards that coordinate. Then, offer event follow-up gifts like calendars and photo books with event pictures to carry that warm feeling through to next year. 

Storefront Signage for Holiday Promotions

For sellers in all channels, create bundles to appeal to online retailers, pop-up stores, and traditional storefronts. Independent sellers sometimes forget to think in terms of coordinated campaigns, so show them the way! Combine flyers and in-store signage with window clings, and offer options for holiday-themed direct mail or EDDM (unaddressed) postcards to invite engagement throughout the holidays.

Holiday Promotional Items for Resellers

While you’re thinking creatively, don’t forget that promoting your own business is especially important throughout the holidays. What can you put into your clients' hands to stay visible? The list is endless. Start with thank-you notes for their business but be proactive and include branded items like pens and notebooks. That same bundle of print and promo giveaway products you offered to your customers can work for you, too.

Ready-To Use Holiday Social Media Assets 

 As the holidays approach, holiday cards and calendars keep you visible, but marketing mail is another great idea. We’ve put together a free collection of colorful, ready-to-use holiday social media assets and emails to help you execute some easy outreach. 

You can take that self-promotion up a notch by adding QR codes that lead customers back to your offers. Some solutions will let you customize marketing offers by customer, or let you change discounts each month. Just be sure to let your customers know how to interact with this great type of engagement. 

It’s easy for your business to have a happy holiday season with 4over. We only succeed when you do, so let us help you take advantage of every opportunity to grow your business.

4over LLC is one of the largest wholesale trade printers in the U.S., with multiple production facilities across North America. A trusted source of print fulfillment since 2001, the company helps large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between grow profitable businesses by offering a vast selection of quality products at guaranteed trade-only prices. With capabilities such as gang-run offset, digital, grand format, and promotional printing, plus state-of-the-art equipment, 4over offers every customer savings, selection, and scale. Not yet a 4over reseller? Register Today!

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

Our capabilities span gang run offset, digital, grand format, and promotional printing across six production facilities, staffed by experienced, committed operations teams. With locations across North America, state-of-the-art equipment such as powerful Incas and Scodix UV machines, and fast turnarounds, 4over offers our customers savings, selection, and scale. We serve large franchise printers, single print shops, print brokers, graphic designers, photographers, and every type of print reseller in between. Learn more at Trade.4over.com

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