4over has just been announced as #22 on the 2018 Printing Impressions Top 400 Printers list!
We are absolutely honored to reach the #22 spot, the highest ranking we have ever held, and wish to thank all of our customers for their loyalty and support. Your success is our success, and we hope to be able to continue this thriving partnership and have an even more incredible 2019!
Last month Print + Promo released their list of 2018 Top 50 Suppliers, with 4over retaining the #2 spot. Our CEO Zarik Megerdichian sat down with the folks from Print + Promo to discuss industry outlook for 2019. Check out the feature below!
Do you provide video content for your customers? It’s a great way to have your brand seen and heard. Check out this week’s Video Varnish where we fill you in on some of the reasons why video marketing rules.
A lot of folks ask what the difference is between Booklets and Catalogs. We have a simple answer. Catalogs have thicker cover stocks than their inside pages and are what the industry refers to as Booklets PLUS cover.
You’ll also notice you have perfect bound and saddle stitch options on Catalog orders.
Booklets are just as awesome — just a little different. They’re referred to by the industry as having SELF-covers, meaning there’s no variation between the thickness of the cover stock and the inside pages.
These two categories exist as a way of classifying the two products to make navigation easier for y’all.
So there you have it — Catalogs versus Booklets, in a nutshell. But don’t hesitate to reach out to our Customer Experience representatives if you have more questions.
As most of you know, we’re smack dab in the middle of the primaries and the heat is ON! Many states have already wrapped their primary debates, but that doesn’t mean that candidates aren’t still looking for marketing material to boost their numbers. In fact, folks need to be fine-tuning their campaigns now more than ever because competition is becoming increasingly fierce as we get closer to November. And everyone is vying for that vote!
Make sure you’re readily accessible to local candidates and that they’re familiar with the products you’re offering — products that can have big impacts on the remainder of their campaigns. We know that most of you are experts on these offerings already because they’re being heavily promoted right now, but make sure you’re taking advantage of things like MyMarketing. MyMarketing contains tons of free marketing resources, including graphics and copy, to help you market things like Flags, Banners and Yard Signs . There’s even a section under MyMarketing called Election Campaigns, specifically tailored to your election season marketing needs.
And remember, we’re here for you guys. Please feel free to reach out to our Customer Experience team if you have any questions about our Election Products. You can also reach out to us on social media — we love hearing from you guys!
Do you provide Video Content for your users or customers? If not, you’re missing out on a big opportunity to have your brand heard and seen. Here are 5 reasons why embracing this form of media is a really good idea:
It Brings a Humanness to Brands. Video brings a humanness to brands like no other medium. It enables customers to connect with you on a more personal level, and connection generally leads to trust which, in turn, can have a profound impact on growth and sales.
It’s Quickly Becoming Industry Standard. More and more businesses, both B2B and B2C, are embracing video as a central component to their marketing strategy. It’s quickly becoming an industry standard, so it’s a great way to stay current and keep up with your competitors. And who doesn’t want to be “on-trend” if not two steps ahead of the curve? But all trendiness aside – it’s an incredibly effective form of marketing, and businesses know this.
It Helps you Build a Bigger Following. Not only is video one more piece of media that you can share with your audience via email and social media, but it happens to be owned by Google which means it’s heavily favored in search engine results. That’s a whole lotta bang for your buck. Oh yeah, and it’s free!
You can quickly transmit large amounts of Information. There’s so much that you can do with a simple 30-second (or less) video that you can’t accomplish in a short ad, headline or eblast. Think about all of the imagery that you can pack into a video by editing, say, 2 second snippits together containing words (copy), animation, live action, photos and more. A well constructed video can provide an incredible narrative in a short time.
Mobile Accessibility. Who doesn’t carry their mobile devices around at all times? We’re at the height of the digital age, and most of the people in the demographics we’re targeting would never dream of leaving home without at least one handheld device. And it’s safe to say that most of these folks view video on these mobile devices. It’s just one more touch point between you and your customers, and it happens to be an engaging one at that.
So there you have it — 5 awesome reasons why video marketing rules. But we’ve really just scratched the surface, and guaranteed you’ll be hearing more from us about why this medium is so beyond fantastic. But for now, we’ll leave you with these little nuggets, and if you’re not generating video for your brand, we sure do hope you’ll consider it. Also keep in mind that you don’t need a huge budget to start. We’ve even seen cool videos executed on cell phones, but we’ll save the ‘how-to’s’ for another post!
Election season is here, and state primaries are underway! Make sure your customers are prepared with all of the campaign offerings necessary to reach candidates who are running for local office in their district! These include folks running for the City Council, School Board, Sheriff and much more. Now is the time to offer them the highest quality campaigning material on the market at the most competitive price points in the industry — products like Rigid Signs, Fabric Banners, Flags, Mugs, Postcards, and really anything that your customers can use to spread campaign messaging. Encourage them to also take advantage of EDDM Full Service — another stellar way to reach the local market. Don’t let these folks go unprepared!
Check out what happens when we walk into Jose’s office unannounced while he’s “working.” You don’t want to miss this one. Give us a shout on our Facebook Page and let us know what you you want to see more of on our “Humans of 4over” videos, or feel free to comment directly on our YouTube channel. Thanks, everyone. Enjoy!