Tag Archives: marketing

Showcase Your Brand ANYWHERE with Tabletop Displays

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4over’s Tabletop Displays may be the smallest member of our Large Format family, but they pack a BIG marketing punch. These miniature retractable banners offer an ample amount of space to highlight product and service advertising or company branding.

Featuring high quality printing on 10mil Premium Vinyl, Tabletop Displays are easily portable and set-up in just a few simple steps. They are the ideal signage for customers on the go, and exhibit perfectly at trade shows, school functions, networking events and training seminars. And with quantities ranging from 1 to 50, you can order as little or many as you need for any occasion.

To learn more about 4over’s Tabletop Displays, including sizes and setup instructions, check out the video tutorial above!

A-Frame Sidewalk Signs, The NEW Word on the Street

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The newest member of our Large Format family of products is sure to create major marketing curb appeal. 4over is proud to introduce A-Frame Sidewalk Signs! Popularly used by real estate agents and restaurants, sidewalk signs are the ideal backdrop for showcasing company branding, neighborhood sales or menu specials. They are perfect for any business wanting to advertise their message to the public.

A-Frame Sidewalk Signs are most commonly setup outdoors, but are great for catching customer attention indoors as well. Weighing only 12lbs, they are easy to assemble and easily portable, and feature a 24” x 18” sign printed 2-sided on 4mm coroplast. For additional ad space, an optional sign rider can be purchased separately and installed on top of the frame.

Stop traffic in their tracks with impactful marketing! Sign-in and try 4over’s NEW A-Frame Sidewalk Signs today!

The Power Behind Storytelling in Marketing

story2Who doesn’t love stories? We grew up on stories, we go to the movies, we read books, and we binge watch our favorite television series. As a matter of fact, our entire culture is based on a story called “history” which is essentially a narrative record of past events. With the word “story” at its root. Suffice to say, stories are a part of us.

So how does this tie into marketing? It doesn’t always, but it should. We’re constantly being bombarded with pushy, high-pressure ads asking us to “buy this product now!” But marketing campaigns are typically most effective when they take on a storytelling approach. According to Psychology Today, consumers tend to use emotion more than information to evaluate brands. The emotional response to an ad has more influence than the content (3:1 for commercials and 2:1 for print).

Assistant Professor of Marketing at Messiah College, Keith Quesenberry, and his colleague, Michael Coolsen, published a study recently in a piece on Social Media Today about the Power of Storytelling. The piece was geared toward social media marketing, but the topic can easily apply to just about any form of marketing. In the study, they analyze two years of Super Bowl Commercials to determine which were the most liked and which generated the most buzz. They coded the commercials based on Freytag’s Pyramid – the same pyramid Shakespeare used for his plays. This theory breaks down the story into five parts:

  • Introduction (exposition)
  • Rising action
  • Climax
  • Falling action
  • Resolve (denouement)

So what exactly does this mean for you, your brand and your marketing campaigns? Let’s break down some of the basics of marketing which many of you are probably already familiar with. These are some of the fundamental rules that we, right here within our own organization, do our best to adhere to when marketing products:

  • Speak to your target market
  • Identify problems and solutions
  • Clarify your differentiation / niche
  • Use keywords
  • Include a call to action

Now take all of these ideas and plug them into a narrative where you begin speaking to your target market in a way that’s relatable. Start with an introduction to your product, service or brand. Then present a problem that can be solved by the use of your product or service (all of this can be wrapped into the Rising action, Climax and Falling action. Remember, you want the story to be relatable). Add in keywords and a call to action once you reach your resolve, and you’ve got yourself a marketing piece that tells a story.

It’s so important these days to keep in mind that the market is saturated with ads, now more than ever before. With more and more social media outlets cropping up, distributing news, advertisements, entertainment and more, folks are constantly being bombarded with content. In order to stand out in this space, we need to start delivering content that speaks to our target market. The good news is that this forces us to be creative which, in the end, can allow us to have fun and explore our own stories for inspiration.

Still stumped about how you can apply these ideas to your marketing campaigns? Social Media Examiner’s Michael Stelzner interviews NYT best-selling author of Book Yourself Solid (2010), Michael Port, in this incredibly informative podcast, “The Art of the Story: How to Captivate an Audience.” Port really breaks down how you can apply your own story in marketing in a very relatable way. It’s definitely worth a listen if you have the time.

For more examples of ads that do a phenomenal job of providing their viewers and readers with narratives, check out 10 ads of 20-seconds or under and 30 great print ads that tell a visual story, both on bhnaturally.com.

Sources:

http://www.theguardian.com/media-network/media-network-blog/2014/aug/28/science-storytelling-digital-marketing

http://www.bhatnaturally.com/advertising/10-ads-of-20-seconds-or-under-short-is-sweet/

http://www.bhatnaturally.com/advertising/30-great-print-ads-that-tell-a-visual-story/

https://www.psychologytoday.com/blog/inside-the-consumer-mind/201302/how-emotions-influence-what-we-buy

http://www.socialmediaexaminer.com/the-art-of-story-captivate-an-audience-with-michael-port/

http://www.socialmediatoday.com/marketing/2015-04-08/power-storytelling-social-media-marketing

By Elizabeth, 4over Marketing Team

How Often Should one Update their Business Card?

 

We recently posted the following question on our Facebook Page: “How often do you think one should update their business cards?” We were just curious, so thank you to everyone who responded — here’s what some of you had to say:

  • “Every year”
  • “As soon as new information needs to be updated”
  • “I’d agree with 1 year. That’s not to say you should revamp your entire branding every year, just info on your business card.”
  • “At least 2 years”
  • “Every 2 years”
  • “One year”
  • “1-2 years”

Do you guys agree with these responses? At the end of the day, there’s really no right or wrong answer – it’s entirely subjective. But regardless of the time frame, we always think it’s good to change things up on occasion. After all, it’s an ever-changing world and industries are ever-changing as well — personal information changes, styles and trends are constantly shifting, etc. Updating business cards is an easy way for your customers to give their biz a mini rebrand while making the necessary updates in terms of their personal data. How often one does this really depends on the size of their business, how often they go out and publicly network, etc. So please go ahead and keep sharing your thoughts with us on the subject by heading to our Facebook Page. We always love hearing what our customers have to say.

Learn more about 4over Business Cards HERE

Also, please check out our snazzy 4D Lenticular Business Cards – learn more HERE

Writing a Killer Sales Email

Why less is more…

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I could spend hours and hours putting lots of words onto a page, which isn’t really that surprising. It’s what I do. I write. I blog. I ramble. And I have what feels like an uncontrollable urge to explain EVERYTHING. It’s a pretty common plague among writers, but good writing doesn’t always mean lots of words, particularly when it comes to marketing.

When I’m writing sales driven copy – specifically sales emails – I need to refrain from filling up the page with excess verbiage. This isn’t as easy as some may think, but it’s crucial. A sales email’s sole purpose should be to hook your potential buyer in so they’ll be interested in your product or service – “hook” being the operative word here.

You should have a brief and clear cut message that explains the value of your product or service, shows recipients how they’ll benefit from it and have a call to action. And – sorry ramblers (myself included) – that’s it. People are busy in this day and age — they don’t have time to sift through your rant to find your message. Keep. It. Simple. And save the rambling for your blog 😉

Here’s an example of what you DON’T want to do:
(By the way, Task Tracker is not a real product. I made it up just to illustrate how to write – and NOT to write – a sales email)

Dear Business Owner,

Task Tracker is an amazing new product that does so many incredible things. It times you while you’re working and helps you to stay on task by helping you divide your tasks up and giving you ideas for how to structure your day.

Once you’ve programmed in the time needed to complete each task, Task Tracker will divide your day up and give you a schedule for your work week. You tell Task Tracker how many hours you want to work each day and for the week, and the app will give you your daily schedule.

A time is assigned to each task and ends when it’s time for you to move onto the next, giving you little breaks in between so you don’t overwork yourself. There are also exercises in the app that are designed to help you with your concentration, attention span, etc. and Task Tracker will assign these exercises to you throughout the day also.

As you can see, Task Tracker is such a great app with so many great features and it’s really great for everyone. It will really help you and your business to get ahead and if you don’t think it’s the right app for you, then maybe you can try it first. It’s easy to use but make sure that you read all of the instructions first so that you can understand everything about it. You can buy it today just visit our website.

Why The Above Email is NOT a Good Sales Email:

Too Much Information:
This is a perfect example of what WAY too much information looks like. It’s not necessary to include every detail about your product or service in one email. I know it’s tempting, but it will likely result in your email getting sent to the trash. Include all that extra stuff on your website. If people are interested, they’ll go there.

Makes Lofty Claims:

Using words like “amazing” and “incredible” to describe an app is probably going a little overboard. Unless you’re selling diamonds or Ferraris, avoid using too many superlatives to illustrate your point. Make your product or service sound appealing but be honest.

No Incentive:
Most people on your list probably have no knowledge of your product or service, so what about this email is going to make them want to try it for the first time? There’s no discount for first time buyers, no free trial, etc. Incentives are GOOD. Include them if you can.

No Call to Action:
A call to action is something that prompts the recipient to click and buy or engage further. This email doesn’t have one. It just tells the customer that they can buy the app if they visit the website. ALWAYS include a call to action.

No Website Link:
Not only is there no call to action in this email, there’s no website link. And, believe it or not, I’ve seen a lot of sales emails with no link, whatsoever. How is your customer going to find you? If you refer to your website, please, oh please, don’t forget the link.

Here’s an Example of how a Good Sales Email is Structured:

Dear Business Owner,

How would you like to give your daily productivity a boost and watch the sales from your small business rise dramatically? Try Task Tracker – an easy-to-use new app that maximizes your time by breaking your projects up into manageable tasks WHILE making your workday fun. 

Voted by “App World” as one of the Top 10 New Apps of 2013, Task Tracker is helping small business owners everywhere turn their side projects into successful, thriving companies. Click HERE [link] today to learn more and to receive a FREE 30 day trial of Task Tracker.

Your Signature.

The Breakdown of a GOOD Sales Email (& how to structure it – the above accomplishes this):

Offer a Solution:
A solution-based intro for your target customer is a good way to begin your email. The above email, for example, addresses how productivity can affect sales, offering Task Tracker as a solution to help increase productivity.

Present Sales stats, Awards, Press, Testimonials, etc. if possible:
If you have stats or anything that can help back up your reputation and add value to your product or service, include them. Once again, keep it short. You’ll notice my Task Tracker email is just four sentences long.

Make a List:
A helpful trick is to make a list first, highlighting what you think the most important attributes of your product or service are and what solution they provide.

Think like a Customer:
Next, try to think like a customer who knows nothing about your product or service — imagine which key attributes on your list would make YOU want to do business with you. Only choose one or two and use these to hook your recipients.

Wrap it up with a Call to Action:
Close the email out with a call to action — having some type of customer incentive (a free trial, coupon, etc) included in your call to action is always a good way to draw people in.

Keep it Short:
If you can effectively do this in four sentences or less then you’re on your way.

Practice, Practice, Practice….
It’ll probably take some practice in the beginning, but once you start writing more and more sales emails, it’ll keep getting easier. And, of course, you’ll start to discover what works and what doesn’t work as you move forward — the proof will be in your sales numbers. Good luck out there!

Talk to us!

Was this blog post helpful? Please share your feedback with us via Facebook or Twitter and make sure to reference this post. We always love hearing what our customers have to say!

 

By Elizabeth, 4over Marketing Team

Color and Your Brand

-1Let’s talk about color and what it means for your brand. Choosing the right color for your company really can make or break you, particularly when you’re first starting out — it sets the tone for the visual identity of your brand. Colors affect our moods, what things inspire us, our desires to consume specific products, etc.  Just imagine being famished on a long drive, observing the large fast food signs just off the freeway only to discover the Golden Arches you typically associate with your cravings are now…brown. Based on the sight of this completely unappealing color and in the heat of this moment of road trip famish, you might choose the Carl’s Junior across the way instead. Maybe this is hard to imagine because McDonald’s established their brand identity a long time ago, but consider the possibility that they’re a brand new company on a mission to gain credibility. A brown logo probably would not be the wisest choice.

Brand strategist Thomas Dawson talks at length about color and branding in his article, The Importance of Color in Brand Strategy. “Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominant element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.”…read full article here.

Vintage Print Ad of the Week: The Morning Journal

We at 4over love to watch the evolution in print advertising. Here’s a gorgeous ad that we came across from the 1900’s for “Morning Journal,” and how fabulous is their slogan, “A Modern Newspaper at a Modern Price?” That’s right, one penny daily and three cents on Sundays. Boy, how times have changed. Can you think of any print ads from times of old that you loved? Or perhaps some cool ones that you’ve come across from your folks’ or your grandfolks’ generations? If so, please share ’em on our Facebook Page – we’re curious!

Morning Journal Ad from the 1900s

Fun ways to Market 4over Roll Labels to your Customers

-3So by now you’re probably all well aware that Roll Labels have arrived! We’re so excited about them and we know you guys are, too. So we thought we’d pass along a few ideas for uses — this way you can market them to your customers better. Here’s our short list of fabulous ways that 4over Roll Labels can be used:

  • Add a company logo to labels and stick ‘em on packaging: jewelry boxes, bath & body product bottles, gift bags, food containers, etc.
  • Add labels that indicate ingredients to products such as: bath & body, food, drinks, etc.
  • Add warnings to labels: eg – “Do Not Mix x & y,” “Do Not Consume if you’re Allergic to x,” “Not Safe for Children,” etc.
  • Create personalized stationery seals

So there you have it! Of course the possibilities for uses are virtually endless when it comes to 4over Roll Labels, but this should get ya started. To view our templates, click HERE.  And for answers to frequently asked Roll Label questions, click HERE.