Promo Ideas and Bundles
Get your piece of the over $23 billion promotional products industry! Businesses and organizations of all sizes use promo products to build brand awareness and sales. From your local non-profit to the largest Fortune 500 companies, every organization can use promotional products to reinforce the top-of-mind connection between a great giveaway printed with the company branding and its products and services. Even individuals buy promotional products to promote causes and show support for organizations. The Advertising Specialty Institute (ASI) tells us why - 85% of consumers surveyed can recall the advertiser of promotional items they own.
The 2022 ASI survey found that the most effective promo products in the U.S. were outerwear, performance wear, masks, health and safety products, and polo shirts. While apparel gets noticed and has longevity, 4over offers an extensive catalog of promo items, in addition to clothing, that can be customized and are suitable for a wide range of uses and advertising budgets. Let’s look at five popular and cost-effective promo items and why you should offer them to your clients.:
Five Popular & Cost-Effective Promo Ideas
- Promotional T-shirts
Apparel is a high-visibility promotional item that acts as a mobile billboard. T-shirts are perfect for event giveaways, employee onboarding, appreciation gifts, or general branding with the company, school, team, or association logo.
- Promo Phone Wallets
Most of us keep our smartphones within an arm’s reach. What better way to reinforce top-of-mind recall of your brand or business than to be visible every time a text, app notification, or phone call happens? Phone wallets can adhere to the back of the phone or phone case, include kickstands to prop up the phone, surround a phone with a waterproof pouch, and have reasonable per-unit costs.
- Branded Hand Sanitizer
Staying healthy by reducing the spread of germs is the new norm. Hand sanitizers that attach or clip to a bag are perfect promo items for in-person events, schools, hospitals, and other venues that draw a crowd. You can also offer card-shaped or small pump formats, depending on your audience. The dispensers have a shorter lifespan than some other promo items, but people use them frequently.
- Branded Insulated Drink Holder (e.g., Kan-tastic)
Summertime is a perfect season to hand out insulated drink holders. Who doesn’t appreciate a cold beverage at a picnic, sporting event, outdoor concert, or backyard gathering? The unit cost makes drink holders, or koozies, affordable for smaller businesses and organizations, with the upside that they often get shared with friends and family. For clients hosting family reunions, weddings, and quinceaneras, drink holders are an excellent memento!
- Promotional Pens
Not everything is digital. Writing pens and highlighters are still used in most office and professional settings, as well as sporting events, on the campaign trail, and in the classroom. They are inexpensive promo items that can stay in desks, catch-all drawers, bags, and vehicles. Because they come in a wide range of styles, you can offer pens at different price points and with options like pen sleeves or a stylus for tablets. Pens reinforce the brand every time the person needs to jot a note.
Promotional Bundles
Promo products can work in isolation but are often better as a bundled set for a specific event, season, or type of business. Suggest a tradeshow bundle for your business-to-business clients that includes a tote bag, writing pen, and hand sanitizer, and add bundles of shirts and caps for event staff. For business professionals, that bundle might include a writing pen, drinkware, and key chains for them to hand out to new clients.
Bundles can also be seasonal. Summer-themed bundles might include products for the start of summer with sunglasses, hats, and sunscreen. Outdoor corporate events are perfect for a bundle of hand sanitizer, a cooler bag, and an insulated tumbler in a branded gift bag or backpack.
For more ideas and inspiration, look at the many suggested bundles under the Marketing Resources section of the 4over promo website, or engage your 4over team for their latest offerings.