The US printing industry is in the middle of a major supply chain reset. Tariffs. Material shortages. Rising costs. These are abstract headlines – they're daily realities for print service providers navigating tighter margins and shifting timelines.
Here’s the good news: with smart sourcing, the right partnerships, and a forward-thinking supply strategy, you can continue delivering with confidence. That’s exactly what 4over customers do every day, thanks to a supply chain built to withstand change. When you partner with 4over, you’re working with a trade printer that sources most supplies in the US, keeps inventory well-stocked, and delivers consistently, no matter what the market brings.
Recent U.S. tariffs have rippled through the print industry, driving up the cost of imported materials and putting added pressure on domestic production. Even US-manufactured papers and inks are feeling the strain, since many of their key ingredients—like pulp, coatings, and pigments—still come from overseas. With mills struggling to keep pace, printers across the country are facing higher prices, tighter supply, and unexpected delays.
At 4over, we take a different approach. By sourcing 95% of our materials from U.S. suppliers, we help protect your business from shipping slowdowns, import fees, and sudden shortages. Our strong domestic supply chain and trusted industry partnerships mean that while others scramble to adjust, 4over customers continue to deliver high-quality print projects on time and at competitive prices.
There is also good news for the trade: packaging-related print remains resilient. In fact, analysts project steady annual growth of around 3–4% in packaging and labels, fueled by demand in e-commerce and the food sector. This continued expansion provides resellers with new opportunities to grow, and with 4over’s stability behind you, you can seize them without worry about supply disruptions.
When market volatility hits, as stable supply chain shifts cause uncertainty, we focus on what matters most: keeping your business moving.
4over’s approach helps you protect margins and keep customers happy. Our high-volume purchasing power offsets market-driven price increases, while our flexible product options allow you to choose cost-effective substrates and finishes without sacrificing quality. With a nationwide printing network, we can also print and ship closer to your customers for faster turnaround and lower shipping costs. Whether you are shifting to a new paper stock, fulfilling an urgent order, or planning a seasonal run, our resources keep you ahead of the curve.
Tariffs and other market pressures can squeeze margins, but the right scale and flexibility can protect your business. “When tariffs drive up costs overnight, the key is to stay nimble,” says Lopez. “By leveraging our scale, sourcing smart, and keeping production close to customers, we help printers stay competitive no matter what the market throws their way.”
That’s why 4over is built to help printers adapt by offering:
Different order sizes require different approaches in a tariff-influenced market. Choosing the right run size is one of the easiest ways to manage costs. By aligning order volume with your customers' goals and your production strategy, you can make every job more efficient and more profitable.
Pro tip: 4over’s digital printing options can help maintain cost efficiency while ensuring high quality.
Industry leaders are adopting strategies such as reshoring, which moves production back to domestic facilities, and “Plus One” sourcing, which diversifies suppliers beyond one country to reduce risk. Southeast Asia and Latin America are emerging as new alternatives to China.
While these shifts take time to implement, 4over’s domestic strength means your supply chain is already more secure than most.
The print industry has been through booms, busts, and everything in between. Whether you’re managing small business orders, national campaigns, e-commerce packaging runs, or high-volume campaigns, 4over gives you the supply stability, product diversity, and trade-only focus to keep your business competitive in every market cycle.
Explore 4over’s trade-only catalog and see how our US-based sourcing, reliable supply chain, and trade printer expertise can help you thrive in any market.
Stay stocked. Stay supported. Stay competitive. Stay 4over.