Print Industry Myths

Do you always believe what everyone else is saying? More specifically, do you believe the “rumor mill” when it comes to myths surrounding the print industry? Here are some common ones:

  • “all printers are the same”
  • “print isn’t eco friendly.”
  • print “can’t be personalized”
  • etc.

If you do buy into any of the these comments then perhaps you should read the following MarketingProfs article [see link below] by Vladimir Gendelman – founder and CEO of Gendelman is a knowledgeable authority in print marketing for businesses and he disagrees with all of the above. He warns that these types of myths “[leave] many with the wrong impression — that print isn’t eco-friendly or effective…and other misconceptions”…read full article here.