Do you always believe what everyone else is saying? More specifically, do you believe the “rumor mill” when it comes to myths surrounding the print industry? Here are some common ones:
- “all printers are the same”
- “print isn’t eco friendly.”
- print “can’t be personalized”
If you do buy into any of the these comments then perhaps you should read the following MarketingProfs article [see link below] by Vladimir Gendelman – founder and CEO of CompanyFolders.com. Gendelman is a knowledgeable authority in print marketing for businesses and he disagrees with all of the above. He warns that these types of myths “[leave] many with the wrong impression — that print isn’t eco-friendly or effective…and other misconceptions”…read full article here.