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Party Planning With Print Marketing

Party Planning: The Holidays Are a Great Time to Sell Festive Print

It is hard to believe, but the holidays will be here soon. And with them come a wide array of parties, events, and celebrations! Every one of them deserves festive print, but why not offer your customers printing marketing ideas That help them to think creatively? Help them re-imagine their many communication opportunities, whether hosting employee gatherings, class parties, family gatherings, or corporate events. 

Start your planning by looking at the customers who bought holiday cards, calendars, and signage to support holiday events in the last few years. What they bought is your starting point, but don’t stop there. Build a menu of products to support their business, school, and home activities that is informed by what they bought in the past but takes it up a notch. 

Here are some ideas:

Custom Printed Invitations and Thank You Cards 

Create a few festive templates to cover the major holiday events. Thanksgiving, Hannukah, Christmas, Kwanzaa, winter solstice, and New Year. These are colorful holidays, so leverage the great foil and coating options from 4over as well as textured and colored paper stocks to add tactile sensations to the invitations, and the follow-up thank you cards! 

Table Tents

Offer the shimmery pearl table tents to identify buffet options or to identify seating at tables. The pearl metallic stock is smooth to the touch and adds elegance to any gathering. For customers more inclined to recycled paper, offer natural table tents that are eco-friendly!


The secret to any gathering is to match the décor to the event. Why settle for plain white table coverings when you can feature custom table runners and tablecloths with festive designs? The runners come in many widths, and tablecloths fit six- and eight-foot tables. 


Unfolded marketing flyer formats make great placemats that help your customers promote their branding and messaging. Heavier-weight gloss stocks with an aqueous coating create a placemat that can stand up to an event and make the tables more colorful.


Wayfinding signs and event banners are the perfect addition that is often forgotten. Help your customers direct their invitees to the correct location! For the event venue, suggest hanging banners or banner stands that promote the business, their customers, and the team members who make the business successful. 

Group Pictures

An excellent suggestion for your customers is to have them take a group picture and use that to make posters for attendees. Suggest that they give one to each invitee and have everyone sign them. It’s a great ice-breaker! And 4over can make those posters in the right size for their needs. 

Don’t Forget the Gifts!

Whether your customers regularly buy promotional products or focus mainly on print, the 4over promotional product catalog is a great place to find the perfect gifts for the holiday season. Mugs for hot cocoa, insulated tumblers, stadium blankets, water bottles, tote bags, and knitted caps are popular choices for holiday events. Your 4over team can help you define bundles to offer for each type of customer you serve. 

Start Planning Now!

Begin building your offers today and create an outreach campaign for your customers. Build some bundles to intrigue, and don’t forget to follow up with planning reminders. You might generate interest with special pricing for those who order early!     

Once you connect with your current customers, don’t forget to reach out to the community. Organizers of Christmas light displays, holiday parades, public sing-a-longs, and public concerts are great prospects for flyers and signage!

Use these print marketing ideas during the holidays to expand your visibility in the market you serve. Talk to your 4over team to define the best products to offer, how to bundle for the clients you serve, and what is new in the product catalog!

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As one of North America’s largest trade-only printers and a trusted source for print fulfillment since 2001, 4over helps print, design, and other creative services resellers grow profitable businesses. We do this by offering a vast selection of quality print products at guaranteed trade-only prices. Our expansive e-commerce catalog includes everything from standard marketing collateral like business cards and brochures, to harder-to-find specialty, large format, and promotional products.

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