As print professionals, we know that powerful marketing campaigns aren’t just about great design—they're about smart product choices, strategic planning, and proven results. Whether you're a print reseller, marketing agency, or graphic designer, your ability to guide clients through a high-impact campaign hinges on one thing: offering the right mix of products that deliver ROI.
At 4over, we make that easy. Our expansive product line and custom marketing materials allow you to build profitable campaigns that go beyond basics, delivering value that clients can see and results they can measure.
In a digital world, print continues to deliver trust, attention, and conversion—especially when paired with smart targeting and personalization. From direct mail to promotional products, print gives businesses a tangible way to connect with customers.
According to recent studies, 70% of consumers say direct mail feels more personal than online interactions, and printed materials are retained longer, giving brands more exposure over time.
So, how do you build a profitable print campaign with 4over's offerings? Start with these key essentials.
1. Start Strong With Custom Marketing Collateral
The foundation of any print campaign begins with polished, professional marketing collateral. At 4over, you can create branded materials that help businesses tell their story and establish credibility.
Top Products to Offer:
Business Cards: Choose from premium finishes like soft-touch, suede, or raised spot UV to make a lasting impression.
Brochures & Flyers: Ideal for service overviews, event promotions, or product launches. Available in a range of sizes, folds, and coatings.
Presentation Folders: Great for proposals, welcome kits, and investor meetings. Available with custom slits, pockets, and finishing options.
Direct mail remains one of the most effective print marketing tools—and 4over makes it turnkey. With Every Door Direct Mail (EDDM) and mailing services, it’s never been easier to launch targeted campaigns at scale.
Top Products to Offer:
EDDM Postcards: Target neighborhoods without needing specific addresses. Perfect for local promotions.
Direct Mail Postcards & Letters: Personalize by audience segment or customer behavior. Combine with variable data printing to drive results.
Mailing Services: Let 4over handle the printing, addressing, and delivery to save time and improve accuracy.
Large format prints and signage are proven to drive sales capturing attention and driving traffic for events, storefronts, and POP displays. With 4over’s extensive range of high-impact signage options, you can deliver standout solutions for customers across any industry, helping their brands get noticed and grow their business.
Top Products to Offer:
Banners (Vinyl, Mesh, Retractable): Versatile and weather-resistant for both indoor and outdoor use.
Yard Signs: Ideal for real estate, political campaigns, and service-based businesses.
Foamcore, Coroplast, and PVC Signs: Great for trade shows, lobbies, and wayfinding.
As eCommerce and in-store packaging experiences evolve, businesses are looking for ways to stand out. Offer branded packaging options to help your clients create a cohesive brand experience.
Top Products to Offer:
Custom Labels & Stickers: Use them for packaging, promotions, or event giveaways. Available in multiple shapes, finishes, and adhesives.
Packaging Sleeves & Product Boxes: Perfect for retail, cosmetics, and food brands. Add a professional finish to any product line.
You don’t need new customers to drive new sales, just the right idea at the right time. Tap into seasonal trends with 4over’s tailored product solutions to launch timely campaigns and boost repeat business across key industries.
Ideas to Try:
Healthcare: Appointment reminder cards, patient brochures, health screening mailers.
Retail: Loyalty cards, sale flyers, holiday postcards, product tags.
Real Estate: Just listed postcards, open house signs, agent business cards and folders.
Events & Trade Shows: Retractable banners, branded tablecloths, take-home flyers, and promo kits.
Sports: Yard signs, sponsorship banners, senior banners, team schedule magnets, and stickers.
Help your customers go from “good enough” to unforgettable with premium finishing options. These small upgrades often lead to big margins and better campaign performance.
Options to Recommend:
Raised Spot UV & Raised Foil: Create tactile, eye-catching effects that elevate your brand message.
Soft Touch Suede: A luxurious, velvety finish that’s perfect for high-end marketing.
Die Cuts & Custom Shapes: Add personality and uniqueness to business cards, postcards, and labels.
Whether you’re helping a small business launch its first campaign or guiding a seasoned brand through a refresh, 4over gives you the products, tools, and support to deliver real results. With an expanded product range, price match and custom estimate options, fast turnaround times, and white-label support, you’ll be positioned as a trusted partner your customers rely on.
Create an account today to access exclusive product bundles, timely promotions, and the strategic tools you need to build your next profitable campaign with confidence.