Look around! You likely see a printed calendar on your desk or hanging on a nearby wall. Print calendars are the longstanding, functional method of tracking time that stands in stark, almost soothing contrast to our digitized, buzzing calendar apps on our smartphones and computers. The simplicity of seeing days or months with a quick glance at the calendar gives it staying power among today’s digital equivalents. With more employees out of the office working remotely, their popularity has only increased in home offices. And parents rely on them to keep track of school and sports schedules.
The global market for wall calendars in 2021 was $1.38 billion and is expected to grow by a compound annual growth rate of 5.4% through 2028, according to a report from Dataintelo. The calendar clearly has staying power and popularity even with all the digital scheduling and planning tools.
Another advantage of printed calendars is the level of variation and customization to fit the individual’s preferences and needs. Calendars can be hung on a wall, sat on a desk, or bound as a planner, in addition to being used as a magnet or dry-erase surface. Then there is the range of sizes from small desktop versions to ones that hang on a conference wall. The calendar format, dates, logos, and photos can also be customized. They can follow the calendar year, school year, or span years.
With all the possibilities, calendars make a perfect printed B2B promotion for prospects and customers. Create branded wall calendars with your company’s logo and a picture of your location on the outside cover. Customize the calendar pages with photos of your products, services, and employees to build brand visibility and top-of-mind awareness with clients. Highlight important dates or times of year as reminders for your customers to reach out. Service-based businesses, like heating and air service providers, can call out the best times of the year to schedule an annual service for homeowners.
Don’t forget that calendars can boost engagement and sales too! Add a QR code that takes customers to short video overviews of products and services. Use videos and profiles to introduce staff members so clients know the people behind the business. QR codes can also redirect customers to a site to schedule or check out the website. These linked landing pages should also contain navigation back to your main website and opportunities to call, text, chat, and sign up for your newsletter. Sales can be increased by offering discount coupons or referral codes printed as part of the calendar design. These promotions can be offered for a limited time to smooth customer demand across the year, easing any constraints for peak demand and seasonality.
Start your gifting plan for 2024 calendars now to ensure they are ready to deliver ahead of the coming year. In addition to all the business benefits, calendars double as a client gift during the winter holidays — one that clients look forward to and expect year after year.
4over offers several options for wall calendars but do not overlook other products that can function as calendars, like business cards, magnets, table tents, and more. For more calendar tips and ideas, contact your team at 4over today.