What Happened in Vegas: 4over Shows Promo Resellers How to Increase Revenue with Print

If there was any remaining doubt that trade shows are back, the busy crowd at PPAI Expo 2022 in Las Vegas put the issue firmly to rest. Hosted by the Promotional Products Association International from January 10-13 at the gorgeous Mandalay Bay Conference Center, the gathering gave attendees an opportunity to reconnect with suppliers, grow their business, take advantage of extensive education options, and expand their professional communities through social and networking events.

4over offers a fantastic selection of promotional products at promo.4over.com. However, the Sales team’s efforts at this year’s PPAI Expo were squarely focused on our mission to help customers grow their business—in this case by introducing them to the increased revenue possibilities that are available by adding print reselling to their existing offerings.

Featuring an exciting new layout and striking graphics, the 4over booth saw steady traffic throughout the event. The 4over sales and marketing team came together from around the country,and everyone stayed incredibly engaged, meeting face to face with attendees. . 

“We really enjoyed the opportunity to reconnect in person with existing customers,” said 4over’s Senior Manager of Business Development, Chris McKim. “We also met a lot of new promo pros who see great opportunities using print to build profitable relationships.”

Jennifer Tester, 4over’s Director of Franchise Marketing, agreed. “Our sample kits were flying off the shelves,” she recalls. “And it was a pleasure talking to so many current customers who took the time to stop by and meet us in person, thanking us for being a trusted partner, as well as complimenting our focus on delivering both quality and service.”

In addition to new revenue streams, 4over brought another source of excitement to the conference crowd with its twice-daily raffles. Hundreds of people entered for the chance to win valuable printing discounts as well as the grand prize, Bose headphones, which went home with 5 lucky winners. 

The show’s cutting-edge technology made it easy for the sales team to interact with booth visitors both in the moment and to follow up post-show with custom information uniquely relevant to their needs and interests. If you are an event attendee who missed visiting with us—or weren’t there but would like valuable information about adding print to your own product lineup—please visit our customer resource center. You can also download our free e-book, Outsource & Grow Your Business: A Guide to Wholesale and Trade Printing for Print Resellers.

PPAI was an exciting way to kick off what promises to be a busy year on the trade show circuit for 4over. We’ll be heading to Atlanta in May for ISA, and look for us at Printing United this October in Las Vegas. If you’ll be in attendance at either show, we’d love to have you stop by!

4over is always here to help you grow your business and deliver for your clients. And as a trade-only printer and promo provider, 4over will never compete with you—the best measure of our success is yours!