It’s summer, but that doesn’t mean school print opportunities are taking a break. Schools undertake a variety of activities during the summer to prepare for the upcoming school year including curriculum planning and development, hiring initiatives, budget allocation and planning, student enrollment activities, and more.
With all that in the works, now is the perfect time for printers like you to offer a variety of print opportunities as schools and educational institutions prepare for the upcoming academic year. Here are the top 3 key opportunities:
- Curriculum Planning & Professional Development: Teachers and administrators host and attend workshops and training sessions to learn new teaching methods, technology, and strategies and update the curriculum to align with new standards and goals. Planning meetings will require printed materials like brochures, folders, pens, and letterhead to clearly outline new school initiatives.
- Communication and Marketing: Schools will make important updates to their websites and social media channels over the summer. As the start of the new school year approaches, welcome letters and packets to students and parents, including orientation info, maps, schedules, and booklets will need to be sent out.
- Marketing, Recruitment, and Events: During the summer, schools organize various functions to attract new students, engage the community, and prepare for the upcoming school year including tours, alumni events, community outreach functions, academic workshops, fundraisers, summer camps, performing arts events, and more. The bustle of events often hosts many students, alumni, professors, parents, and teachers and needs an array of printed materials for each function.
Printing for schools takes some research, skill, and specialized focus on customer relationships—but you have what it takes! And with a reputable trade printer like 4over behind you, you can become the go-to print and promotional products supplier to local schools, colleges, universities, and trade/vocational schools. Remember that printing for schools has a long tail—it extends beyond the start of the school year with sports, holidays, the new year, graduation, and more. So, keep the lines of communication open and continue to reach out to your contacts. And remember that 4over is always behind you.