Promo + Print = The Perfect Pair

Have you ever wondered if you should be offering more to your customers than print? You could! In fact, you should! Promo is a booming, lucrative industry and we want you to get your piece of the over $23 billion promotional products market share! Businesses and organizations of all sizes use promo products to build brand awareness and sales. From local non-profits to the largest Fortune 500 companies, every organization can use promotional products to reinforce the top-of-mind connection between a great giveaway printed with the company branding and its products and services. Even individuals buy promotional products to promote causes and show support for organizations. The Advertising Specialty Institute (ASI) tells us that 85% of consumers surveyed can recall the advertiser of promotional items they own. 

You’ve built a great business selling print, and done a great job—but there is even more to offer and more success to be had! A recent PPAI (Promotional Products Association International) survey found that nearly 60% of people like getting promo products and 75% of people will keep the promo products they receive and use them. The survey also found that most customers want promo basics—pens, T-shirts, mugs, and tote bags. 4over offers an extensive catalog of promo items, in addition to your print offerings, that can be customized and are suitable for a wide range of uses and advertising budgets. Let’s look at five popular and cost-effective promo items and why you should offer them to your clients: 

1. Promotional T-shirts 
   Perfect for event giveaways, employee onboarding, appreciation gifts, or general branding with the company, school, team, or association logo.
2. Branded Hand Sanitizer
   A perfect promo items for in-person events, schools, hospitals, and other venues that draw a crowd.
3. Branded Insulated Drink Holder (e.g., Kan-tastic)
   Ideal for summer events: picnics, sporting events, outdoor concerts, or backyard gatherings.
4. Promotional Pens
   Pens and highlighters are still used in most office and professional settings, as well as sporting events, on the campaign trail, and in the classroom. They’re affordable, versatile, and reinforce the brand every time someone needs to jot a note. 

Promo products can work in isolation, but it’s always better when you can cross-sell and pair your promo offerings with print for a specific event, season, or type of business. Maximize your success by suggesting a tradeshow print bundle for your business-to-business clients that includes print essentials (business cards, banners, and brochures) and promo (tote bags, pens, and hand sanitizer), and add bundles of shirts, caps, and lanyards for event staff. For business professionals, that bundle might include a promo bundle (pens, drinkware, and key chains) for them to hand out to new clients with accompanying print (business cards, postcards, and flyers). 

Stepping into the world of promo to expand the impact of your print offerings is easy with the help of a reputable trade printer. At 4over, our print pros can help you zero in on the best products to offer, calculate the proper pricing margins for bundles, and work with you to understand delivery times for each type of product. So go ahead and try something new that can take your business to the next level!