Because you’re a print reseller, you probably get excited about a few keywords like efficiency, speed, consistency, quality…we could go on. That’s why we’d like to go over a couple of important factors about high-volume printing so that when it comes to your orders and your options, you know what to expect (and what to look forward to).
What exactly is high-volume printing? The term “high volume printing” refers to printing large quantities of items, such as flyers, documents, marketing materials, brochures, or anything else you or your customers may need. In some cases, it’s not only about the amount but also the speed or delivery method used for the printing.
High volume is large quantity. High-volume printing allows your customers to place their orders in high quantities. This is a great option for your customers who may be promoting a trade show, event, fundraiser, municipal function, or political campaign. In this case, ordering printed materials in high volume would be a great option. They get the benefit of one-time ordering, bulk pricing, freight delivery, and printing consistency that they might not otherwise find if they had to place multiple, smaller orders.
Why high-volume? When considering whether or not to offer this option to your customers, you have to decide if it’s a valuable option for their needs and your business. High-volume products are often available at a discounted bulk price. Printers that handle large quantities of materials, such as ink, paper, or other materials can negotiate better prices per unit, resulting in significant cost savings over time.
As a print reseller, it’s important to offer a variety of products and services so you can stay competitive, satisfy your customers, and maintain profitability. Partnering with a trade printer that offers a range of options so you can win market share and dominate your local print market is an absolute must!
At the beginning of a new year, we have the benefit of looking ahead and seeing not only the events but the opportunities on the horizon for the year ahead. From seasonal and holiday to corporate and political, many businesses and organizations will be looking to print signs, postcards, flyers, and more to share important information about their upcoming happenings.
