Fall Sales & Services: Spotlight on Direct Mail

Fall is prime time for print—and direct mail is one of the smartest ways to help your customers cut through the noise and stay top-of-mind. With back-to-school promotions, seasonal service reminders, and early holiday sales in full swing, now’s the time to deliver marketing that drives real results—and helps your business rake in more sales and attract new customers.  

Did you know direct mail campaigns boast a 90% open rate compared to just 20-30% for email? That’s why direct mail remains a top performer for businesses looking to drive engagement and for print resellers aiming to deliver measurable impact. 

At 4over, we make it easy for you to offer powerful tools to boost engagement and conversions—whether through traditional direct mail or Every Door Direct Mail (EDDM). To help educate your customers and effectively drive sales, here’s a simple breakdown: 

EDDM 

• No mailing list required. Just use our interactive mapping tool to help your customers target the right USPS routes. Watch our step-by-step video to see how it works. 

• Endless marketing possibilities. Choose from our diverse selection of sizes and finishing options. 

• Full-service solution. Ordering online is quick and simple. We even take care of the bundling, paperwork, and delivery to the USPS. 

Direct Mail 

• Mailing list required. Use your own or purchase a list. 

• Focused marketing initiatives. Better for very targeted campaigns that can exclude specific households.  

• USPS specifications. The size and thickness of your mail piece determine your cost. Click here to see USPS requirements and costs. 

This season, help your customers in key industries make the most of direct mail: 

• Home services: Promote seasonal HVAC tune-ups, landscaping, and fall/winter prep. 

• Automotive: Highlight oil change deals, tire sales, or fall checkups. 

• Retail: Announce events, new fall arrivals, and loyalty programs. 

• Health and wellness: Advertise flu shot clinics, wellness visits, and new patient openings. 

• Restaurants: Drive traffic with new menus, seasonal specials, and holiday catering. 

During the busy fall season, you can count on 4over for fast turnarounds, seamless ordering, and high-impact direct mail solutions to help you serve more customers, harvest new sales opportunities, and keep your business thriving through the end of the year.